More people are buying products and subscribing to services online than ever before. It doesn’t matter whether the company has a brick-and-mortar store or not. Although tough competition is online, your eCommerce store can still stand out with a unique website. Apart from having an attractive design, it should inspire visitors to linger for a while and eventually make a purchase hassle-free. Even though you know something about eCommerce website design, hiring experts will go a long way. The following elements can boost conversion rate, drive more traffic, and ensure visitors have an amazing eCommerce experience.
A product or service page
The product page usually contains images of products and a concise description of each item. As a rule of thumb, the photos should be high-quality and load quickly simultaneously. You can use the camera of high-end devices to take the product’s pictures from different angles. Alternatively, the services of a professional photographer may come in handy. Don’t forget to update this section as soon as new products or services are added.
Live chat feature
The live chat feature is on the rise, improving rapidly, thanks to AI. Including this option on your eCommerce website can assist in increasing engagement. Some customers prefer live chat to fill out a contact form. The reason is that their questions can be answered instantly, and they can continue shopping.
A search box
Many web visitors know the exact product that they intend to buy. They are not interested in going through all the products or services a particular site offers. Given this, adding a functional search bar on your eCommerce website will simplify the online shopping process. Maximize other navigational functions, such as shopping categories and related products.
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Multiple payment options
The best eCommerce website often supports multiple payment options so customers can use their preferred payment method. It doesn’t stop there; encrypting your website with the latest SSL certificate is necessary. This ensures that the customers’ financial and personal information is protected. Web visitors rarely patronize sites that fail to provide optimal security. This can make a company lose its reputation and customers.
Chances are a significant percentage of your target customers are active on social media platforms. Most customers will check companies’ social media pages before buying anything. Trust is easily built once they discover that an active social media presence is available. Embedding the links of a brand’s social media profile on the website helps connect with customers on a deeper level. More so, buyers can use these buttons to create awareness for brands as they share content with their friends.
Contact information
Customers may want to contact you while checking the products or before paying. There are several instances where potential customers become frustrated because of missing or inaccurate contact information. A contact page should contain details like a valid email address, phone number, and contact form. Make all the information and the runner visible and easily accessible.
