If you want to gain followers, persuade people or promote your product; the only thing that you need is to take away the hearts of your customers for your cause or product at the first place. Make them think of your product again and again so that finally they consider buying them. To encourage such an activity, you need to have control or authority over your brand. And the best way you can do that is when you take control of the use of social media for your brand advertising.

According to a research, about 71% of brands use Instagram for its advertising and promotion. And they invest on social media more than they spend on any other medium.

If you want you to be known in the industry, you need to first think of the particular medium you want to use for your cause.

In this post, we will discuss how to use Instagram for building your brand.

Instagram is not just about photos and videos and food and selfies. You can do more by using Instagram.

Following are the steps you would need to build your brand.

Optimize the profile:

You will have to create a consistency of the material you use throughout in all of your accounts. Explain your cause and product without leaving any void. Explain why you are using Instagram for your work. Set your goals for the marketing campaign. Make your profile attractive for people and use catchy phrases. Make it simple for people to search for your brand.

 

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Research your audience and create a schedule:

Do not upload a lot. If you do so, you will saturate the feeds of your followers. Organize and create a schedule. Try to know who you are reaching for your campaign. Try to know what your audience needs to know about you and define your own targeted audience. The more you know about them the more you will be able to work best.

Use variety of images:

Use various styles of images. Do not let your audience get bored with the same style photos again and again. Try to create a balance between the entertaining and business related photos. Upload photos that are relevant to your brand. Share the images of your work and tell the audience how you do things. Tell stories about your work and have a little bit of fun.

Develop a consistent style:

Use the same style of editing for every picture you use. The brightness the color contrast and balance should be the same. Your color combination and color palette you use show the significance of your brand. Set up the same kind of layouts.

Engage with your followers:

Use of the hashtags is top notch these days. Use lots of hashtags as they will help your posts to be reached out to more and more people and hence get you more Instagram followers.

Use relevant hashtags in your status and comments. Create an atmosphere of conversation and answer to your audience. Respond them in a nice way. To create a loyal following, visit their accounts and engage them with your posts.