Have a website and want people to get engaged with the content for a
1. Imaginations work wonders: Alluring colors that are pleasurable for the eyes and visually clear graphics are enough to engage the reader for a longer period of time. However, try to include photos and videos that appeal to the reader and have the capability to make a decent first impression. Make use of your imaginations and creativity to make fantastic designs and well-comprehended words.
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2. Build up a character for the website: With the word ‘character’ here I mean a logo or mascot which can be something related to the content of the website. Apart from making the website look fresh and lively, it could also influx important information about it that engage the users for a longer period of time, giving a little hint about the story as well. The character could be real or imaginary and should travel all through the website to make it look more vibrant and attractive.
3. Encourage involvement of the user: When the user participates in some activity like clicking on the animations for their activity, arrows for moving the page forward or the most engaging of all ‘parallax scrolling’ makes him get more involved with the story and thus more engagement with the website. Simple and highly effective ways are the inclusion of animations with photos particularly of staff and the people that spine the website.
4. Games for the gamers: Here you can add any preferable game before starting the chronicle, be it little related to the story you are going to endow or any random one that can reward the player. The game could be easy and engaging and if you wish little educational too. The rewards in the form of coupons and virtual badges will act like a cherry on the cake that undoubtedly elevates the urge to visit the website often.
5. Evocative Microinteractions: Tiny tit-bits can make the users more interested and involved in the website. You can, for example, look how the social media websites work. When you like a status the color turned blue; when you like a picture the heart goes red. This has certainly made people more fascinated to visit certain websites regularly and use such options casually. Try to connect such moments along with special alerts, notifications and announcements.
6. Narrate in simple ways: Simple is always easy to understand. Try not to make the story a complex series of narrations that can’t be understood by a common man. Starting with a brief heading with the logo telling the main purpose, elaborative content in the middle telling about who you are and what you are going to do and lastly concluding with the special notes makes the user get engaged and affianced with your story.
7. Keep the story authentic and reliable: Never try to be what you are not. This will not only make your relation longer with the users but also trustable and more connected. Simple and sober wins the heart, so try to have everything clean and neat with easy understanding and comprehensive.