8 Tips for Creating Instagram Content That Engages with Your Followers

You’ve likely heard that Instagram is the place to go to increase engagement with your target audience. It’s the best social platform for boosting engagement, with the potential of reaching a billion active users each day.

However, not everyone sees the engagement that they were promised when starting. If you’re not reaching your engagement goals, the problem is likely your content. If you have the right range, followers will come to you. Otherwise, you’ll stay stagnant.

Whether you’re introducing a new content strategy for the upcoming new year or you want to replace some outdated systems with more modern ones, here are some content creation tips that will undoubtedly lead to more followers.

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1. Use Instagram Automation

You’ve likely heard some negative stories about the option to buy Instagram followers, but don’t dismiss it too quickly. Some accounts on Instagram exist for the sole purpose of being purchased. They’ll engage with your followers and improve the overall image of your brand. You’ll also use automation bots to comment on and like posts from your followers to maintain a positive impression.

This strategy is extremely effective at growing and engaging your following, but it comes with risks if you don’t know what you’re doing. You must understand the process of purchasing high-quality automation software and creating bots that will read context clues and act like real people. Otherwise, you risk your account being banned or suspended.

2. Use Templates

Who says that you have to create all of your content from scratch? Some of the best-performing posts on Instagram have come from ready-to-use templates from online design tools like Canva, Spark Post, and Venngage. These tools help you create beautiful content, even if you’re not graphically design-minded.

If you want to improve the quality even more, you can use Adobe Suite to create Instagram posts. You can download templates to Photoshop or Illustrator or create your own.

3. Ask for User-Generated Content

If you’re seeking maximum engagement, try asking for user-generated content. Loyal followers seeking their two minutes of fame will jump on this opportunity to connect with a beloved brand and potentially receive broad recognition from your other followers.

The simplest way to get user-generated content is to create a hashtag and ask users to post photos, videos, memes, etc., with that hashtag in the caption. A great example is the beauty brand Frank Body, which used a campaign with # Let’sBeFrank or #TheFrankEffect to promote its coffee ground body scrub.

Thanks to this well-planned promotion, they generated over 25,000 images and 350,000 followers in a year.

4. Create Your Filters

Mega influencers like Khloe Kardashian and Rhianna have created their filters successfully. Although you may not see the same engagement they did, it’s still a great tool for interesting your loyal followers.

If you have a development team at your disposal (or can hire someone freelance), have them create a trademarked filter associated with your brand or a product you’re promoting. Ask followers to use a hashtag associated with your brand while they use your filters for maximum exposure.

You can also increase positive attention to your brand by consistently using the same filters for your photos. A Yahoo Labs and Georgia Tech study found that engagements increased 45 percent for brands that used filters on their photos.

5. Know Your Followers

You’ve probably already run some basic audience analyses of your follower base, but it never hurts to go a little deeper. When your engagement starts to trickle off, it’s likely because you’re not creating relevant content anymore, and you need to reevaluate where you stand with your crowd.

“Using analytics and automation software, you can take a closer, real-time look at your followers,” says a growth expert at Plixi. You’ll learn their ages, when they’re on, and other demographics. Based on their engagement with each post, you’ll also know what content they like and ignore. This in-depth look at your target audience can be vital to your success in creating deeper engagement.

6. Let Your Captions Take the Stage

Your high-quality photos will capture each follower’s eye first, but the caption often seals the deal. Use your captions to tell a compelling and complementary story with each image. It might highlight your brand’s mission statement or subtly promote a product.

It would help to use relevant hashtags in captions, but don’t let them overtake your text. Hashtag stuffing can appear spammy to users. If you’d like to add additional hashtags to improve your posts’ categorization, put them in the comments section, which won’t overshadow your text. However, they’ll still contribute to your brand’s searchability.

7. Join Existing Conversations

Remember that you’re not the only one with content to share when contributing to a specific niche. Other influencers in your niche have undoubtedly published content on similar topics, and they’ve probably garnered significant engagement with their efforts. This isn’t something you should ignore.

Join other brands in your niche to create a thought-provoking conversation. Let your content complement what others have posted and address questions or controversial issues. Your comments and acknowledgments will get you more visibility and make you appear more credible.

8. Be Yourself

If you look at what the largest Instagram accounts have in common, you’ll notice that they’re each driven by unique personalities. No two people are alike, and your Instagram accounts should be the same.

Let your voice come out. Breakthrough the noise with the value that only you can add. Don’t post content that doesn’t align with your brand or make comments you don’t believe in. Your authenticity, relevancy, and passion for your brand will do all the work for you in creating engagement.

About author

I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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