As business technical systems gather more and more information on products, services, customers, and suppliers, the datasets get bigger and bigger and often become very complex. That can mean that, unless properly organized, they can also become slow and inefficient. That’s why the network distributed file system from MooseFS has become so popular. Its reliability, fault-tolerance, and high performance makes a huge difference to business efficiency and will help your company make the best use of big data. Here are some of the benefits you can get with virtually limitless storage space for big data, such as that provided by MooseFS software.

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Improve your business marketing

Let’s start close to home and consider your business website. You probably get regular updates on visitors to your site, but how much more do you know about them? Well, big data can provide you with some answers. You can use tools to generate reports detailing, for example, the number of unique visitors to your site. You can also often find out how frequently they visit, as well as their age, level of education, ethnicity, gender and level of income. An analysis can also tell you how many visitors are accessing your site from mobile devices and their geographic location. From that information you will get an idea of other products or services in which your visitors are likely to be interested. Once you understand who your site visitors are, you can adjust your marketing strategy to target them more accurately.

Explore trends

Specific tools can transform big data into insight. If you notice there is a particular phrase or keyword that crops up a lot in online searches, for instance, and it is relevant to your business, it’s a smart move to try to find a way to incorporate it into information about your enterprise. If you have an online blog, for example, you might include such terms in your regular posts and hyperlink them to specific products or services. You can also use big data to predict future trends, particularly if you see something that is beginning to have wide appeal across age ranges or geographical boundaries. Sometimes, by examining past trends you can get a clearer picture what the business future may hold.

Make better use of social media

You can make good use of social media for your business if you monitor comments made online about your brand, your customer service, your competitors or any other areas that are relevant. Thank people when they are complimentary and respond as soon as possible to negative comments or complaints. Quickly dealing with issues and solving any problems is a positive way to engage and show you care about your customers. After all, if you help out a client who has complained or criticized your brand you have the potential to convert them into an advocate for your brand. There are lots of tools available that use big data to make it possible for you to monitor all the social media sites you use regularly, as well as blogs, images, and videos where applicable.