Your Real Estate Networking Handbook

While making it in the real estate world is based a little bit on “what you know,” “who you know” is way more important. As with any sales job, the people you’re selling to don’t want to feel like they’re being sold something; they want to feel like you’re their friend – and generous pal who just happened upon this incredible house listing. That’s right, unlike studying to become a doctor or an electrician, some aspects of the job go way beyond technical knowledge and rely purely on your personality and your ability to socialize. Having a solid moral compass and generally don’t steer people wrong will also go a long way since a bad reputation can ruin your business.

The Ultimate Guide to Effective Real Estate Networking

For this special post on successful real estate networking, we’ve gathered some top ways to infiltrate the right markets without becoming a sleazy salesperson. Play your cards right, and you could be the real estate king of your city in just a few short years:

To keep things in perspective, you should inventory your relationships to determine what kind of resources you are already working with. You have people in your inner circle, people with whom you have solid relationships, acquaintances, and finally, people in your sphere. The individuals in each group warrant at least one call a year, up to four calls a year, to see if you can lock down a referral. Depending on the group, there’s a correct amount of pressure to apply – you want to come off as determined and competent but not pushy and sleazy.

At first, it can be tough; many people who work in why many realtors get advance commissions or part-time jobs. Like anywhere else in life, patience is a virtue in this case. If you are stressed and anxious, this will be apparent to the prospective client, making them feel more relaxed.


In this day and age, social media should be a huge part of how you market your houses and your brand. It’s not a bad idea to post the odd picture showing that you have some interesting hobbies (waterskiing, cooking, dog-walking), but don’t overdo it on the selfies. If people find something in common with you, it will increase the likelihood of doing business with you. Common ground goes a long way, so don’t hide your personality; let it shine.

Social is beneficial because it allows you to share pictures of the actual house across many different platforms. Don’t take poorly lit, out-of-focus pictures; with a decent smartphone, you should be able to take some quality shots that highlight the good qualities of you are selling space.

The key to good networking is to put in face time, be patient and consistent, and connect the dots through phone calls and social media.

Stay hungry, agents, and it’s a wild world out there.

About author

I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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