Whether at trade fairs, events, corporate anniversaries or public holidays, giveaways are among the most important marketing tools of a company. The aim of the giveaways is to make a positive impression on the customer or partner and thus to increase the awareness and customer loyalty in the long term.
In general, a distinction between cheapand high quality giveaways are there. Cheap gift items, such as lighters, pens or dextrose, are distributed to the masses to reach as many potential customers as possible. However, as a company you should not just indiscriminately print a promotional item with your own logo. What is important when choosing the right giveaway is explained below:
The benefits of freebies as a marketing tool
Imaginative promotional gifts are ideal marketing tools, as they not only increase the company’s profile, but also strengthen the image, improve the business relationships and support customer loyalty. They are considered by the customer as a gift and therefore perceived positively.
Another advantage: the lifetime of manyis very high, meaning that they can be used for years and thus stay in the customer’s memory for longer than, say, a commercial. Especially with innovative giveaways and useful everyday items that are used frequently, the company remains in the recipient’s memory for a long time. Advertising is also not perceived as intrusive or obtrusive, but useful, especially for high added value giveaways such as umbrellas, tools or watches.
In addition to the logo giveaways can also be provided with a message to z. B. attention to the company’s services or its own Internet address or attention.
Innovative ideas for giveaways – you should pay attention to this
Even technical promotional products are becoming increasingly popular. Power banks, speakers or digital photo frames are innovative and stand out from traditional giveaways. In addition, you have a benefit large enough to use the product over a long period of time.
Promotional gifts with your logo
Your company will be hosting an event soon? Are you celebrating your company anniversary or looking for a suitable giveaway for a trade fair? The selection of freebies is huge. So that you do not lose track, we stand by your side as a design and online marketing agency.
The companies take care of research and design of your promotional products, of course, taking into account your budget. They also pay attention to quality and well-thought-out functionalities, so that the giveaway convinces the customer. If necessary, they will provide you with a sample so that you can get an idea of the giveaway in advance. In addition, as a design agency, the companies also take on the design of the packaging. A high-quality carrier bag, a printed box or a box with your logo will definitely leave a good impression with the recipient.