You have likely heard or read the phrase “professional websites” several times as you looked at various web development service providers’ sites. But what exactly does the word mean? Are there criteria that a “professional website” should meet?
Professional Looks and Usability
One of the first things that come to mind when a website is called “professional” is its appearance. This generally means being comparable to what professionally created websites look like. This means a visually appealing website without being gaudy or too flashy unless a customer prefers something with all the bells and whistles. Also included here is the navigability and usability of the website. It’s not enough for a website to be aesthetically good. It also has to be user-friendly or intuitive.
Image: Pixabay.com
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The standards for being a “web design in Northwich are comparable to what other competent web development companies offer elsewhere.
No or Very Minimal Bugs and Defects
A “professional website” follows the principles of good web design. As such, it should be carefully coded and designed. Every part of the site should demonstrate efficiency and be able to work as expected. For example, the output should not slow down the page or make navigation long-winded when using JavaScript. It should not create issues with page rendering and loading time.
The website should look polished. It may not be free from defects, but these should be minimized. For the most part, the site should work as expected. The fonts and characters used should be widely supported by web browsers. The buttons, logos, and icons should not get repaired characters because they couldn’t be rendered properly.
Search Engine Optimised
Moreover, websites touted to be “professional” are expected to incorporate engine optimization or SEO principles in their design in the present-day context. Belatedly implementing SEO in the design would not be easy, as it may entail a major overhaul. Proficient web developers are aware of this and usually apply at least the most basic SEO strategies that can be used to design a website.
The points discussed here are not the established criteria or standards for what constitutes a professional website. There are no such standards or criteria. The phrase “professional website” is mostly a marketing term subject to many interpretations. However, they should be a useful guide to help you understand the phrase.
