You have likely heard or read the phrase “professional websites” several times as you looked at various sites of web development service providers. But what exactly does the phrase mean? Are there criteria that a “professional website” should meet?
Professional Looks and Usability
One of the first things that come to mind when a website is called “professional” is its appearance. This generally means being comparable to what professionally-created websites look like. This means a visually appealing website without being gaudy or too flashy unless a customer prefers something that really comes with all the bells and whistles. Also included here is the navigability and usability of the website. It’s not enough for a website to be aesthetically good. It also has to be user-friendly or intuitive.
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The standards for being a “professional website” are mostly similar in different parts of the world. What others consider as professional in the U.S. is likely the same as what can be considered professional in the UK or in Asian countries. The standards for professional web design Northwich is largely comparable to what other competent web development companies offer elsewhere.
No or Very Minimal Bugs and Defects
The website should look polished. It may not be totally free from bugs or defects, but these should be minimised. For the most part, the site should work as expected. The fonts and characters used should be widely supported by web browsers. The buttons, logos, and icons should not end up getting replaced with weird characters because they couldn’t be rendered properly.
Search Engine Optimised
Moreover, in the present-day context, websites touted to be “professional” are expected to already incorporate search engine optimisation or SEO principles in their design. It would be difficult to belatedly implement SEO in the design, as it may entail a major overhaul. Proficient web developers are aware of this, and usually apply at least the most basic SEO strategies that can be used in the design of a website.
The points discussed here are not the established criteria or standards for what constitutes a professional website. There are no such standards or criteria. The phrase “professional website” is mostly a marketing term that is subject to many interpretations. However, they should serve as a useful guide to help you understand what the phrase means.