Have you ever watched any “Unboxing” video? Most probably, you have seen unboxing video of products like the iPhone or PS4. So, what’s the first thing you notice in these videos? Obviously, it’s the box that catches your attention first, right?
The packaging design of a product tells a lot about what’s inside the box. Even your favorite blogger or Vlogger will put stress and draw your attention to the packaging. The design of your product’s packaging sends messages about your brand’s values, preferences, as well as provokes feelings and communicates emotions. As such, packages, the things we put things in are as important as the product itself! In fact, packaging can make the difference between your product gathering dust or flying off the shelf.
So by now, you must have understood that carefully crafted packaging can become your silent seller. But you must be wondering how to make your packaging design stand out. Well, it all starts with a great graphic design.
When it comes to creating packages, you have so many things to consider- from selecting the right type of box to choosing the best colors. Of all the design elements, one of the most important is the “pattern”. Choosing other design elements like the typography and color comes at the later stage as first you need to select a pattern that helps you reinforce your brand’s message.
A vibrant pattern is the most versatile tool which is representative of your brand’s visual style. Now you may ask how to choose a versatile pattern composition that represents your brand, as well as catches your customer’s attention. So, to help you find a stunning pattern for your brand’s packaging, here I am going to share a 3-step method. By following these three steps, you will successfully land on an amazing pattern composition for your product’s packaging.
- Establish Your Brand’s Visual Style
Packaging not only gives the first impression of a product but also represents the entire brand. So, first, you need to answer the most important question- what is your brand about?
Got your answers? Good.
Maybe your product stands alone or chances are it represents an established brand. If you’re finding this step tricky, look at the styles of your preferred brands or companies that offer complementary products to get an idea and choose your brand’s visual style. The easiest way to do is this is by using Pinterest. Simply search keywords related to your company’s values or products and look at their typefaces, colors, and visual style. In addition to this, go through online and offline magazines and newspapers to find products similar to yours. While doing this, always keep your target customers in mind. Consider their age, gender, and preferences. To create your brand’s visual aesthetic, you need to strike a perfect balance between type scheme, color palette, pattern, and imagery.
- Choose Patterns That Go With Your Style
The next step is to search, create, and choose patterns that complement your brand’s style. In this step also, you can browse through available patterns that seem to match your style. There are plenteous options to choose but the best is one that goes well with your packaging design needs. For instance, if you’re trying to convey elegance and sophistication, go for a minimal pattern with elegant designs. On the other hand, if you’re a trendy beauty or fashion brand, you can think of vector or floral patterns. In the case of children’s products or décor packaging, geometric patterns usually work best.
- It’s Time for Customization!
Finally, you need to make sure that your product’s packaging design does not resemble your competitors. To differentiate your design, customize colors, textures, and text so that it won’t be confused with another brand. Select colors that represent your brand, add your logo, and of course pattern that matches your brand’s visual style.