Remember, as a kid; we were told never to judge a book by its cover. It’s aptly said that we should never judge anything by its outer appearance but don’t you judge a product by its packaging? The truth is we all make the first impression about a company and its product by simply looking at its packaging. In fact, marketing researchers have found that more than 50 percent of online buyers are more likely to repurchase a product if their ordered items are delivered in great packaging.
You could have the best product in the world, but if the packaging isn’t appealing, you will disappoint your valued consumers. Customers tend to incline more towards a brand with excellent packaging. For this reason, businesses need to focus on designing their product’s packaging in a way that leaves a lasting impression on customers.
Retail packaging is imperative to the success of a product. Now, the question arises what makes packaging “good”? Packaging serves two most important purposes. First, it protects your product, and secondly, it creates your brand’s identity. This might sound simple, but creating an attractive package design is not as easy as it may appear.
Some common package designing mistakes can take a hard left for your brand. It is important to avoid these blunders while designing your product’s packaging and custom boxes to ensure that your product stands out from the crowd. Below, we have shared some of the biggest and most common designing mistakes that must be avoided.
Hard to open boxes
The fundamental purpose of packaging is to keep your product safe and sound for shipping. However, this doesn’t mean to make it a tough task for customers to open the box. Remember that the level of difficulty it takes to open a product influences a consumer’s decision to buy. This is because the ease or difficulty of getting a product out of its packaging directly impacts customer satisfaction. People get frustrated when they have to struggle hard to open a tightly packed box.
Using generic designs
The second common mistake is using dull, boring, and non-descript packaging. While designing, you need to ensure that the design is appealing and unique. Since packaging has the potential to alter your consumers’ perception, make the best use of it. Don’t go for generic designs because people attract to unique things. Add a touch of “you” to create your brand identity.
Using a Complicated Design
A common mistake is using an overcomplicated design, which can confuse the customer. Whether your products are to be kept in stores or sold online, your packaging needs to be clear and eye-catching. It is important to stick to your mission. Whether you’re a cosmetics brand or a top toddler-toy seller, be sure your packaging is a reflection of your brand. Your packaging should be clean enough so that the customer can understand what you’re selling, but also interesting enough so that it stands out from the surrounding competition.
Making use of wrong materials in product packaging
While designing custom packaging boxes, companies often make a mistake in selecting the wrong material. It is important here to consider how the consumer will use your product and make their experience better. Think about whether they will dispose of the box or will use it to store the product in the future. If the product requires to be kept in the box, it must be easy to re-seal. On the other hand, if the box needs to be disposed of, avoid unnecessary packaging. If you’re a green company, you shouldn’t be using Styrofoam packaging and toxic inks to print.
These were some of the most common mistakes which adversely impacts product packaging and branding. By avoiding these common blunders, you can save your business time, money, and embarrassment later.
