Remember, as a kid, we were told never to judge a book by its cover. It’s aptly said that we should never assume anything by its outer appearance, but don’t you think a product by its packaging? We all make the first impression about a company and its development by looking at its packaging. Marketing researchers have found that more than 50 percent of online buyers are more likely to repurchase a product if their ordered items are delivered in great packaging.
You could have the best product in the world, but if the packaging isn’t appealing, you will disappoint your valued consumers. Customers tend to incline more toward a brand with excellent packaging. For this reason, businesses need to focus on designing their product’s packaging in a way that leaves a lasting impression on customers.
Retail packaging is imperative to the success of a product. Now, the question arises what makes packaging “good”? Packaging serves two most important purposes. First, it protects your product, and second, it creates your brand’s identity. This might sound simple, but creating an attractive package design is not as easy as it may appear.
Some common package designing mistakes can take a hard left for your brand. Avoiding these blunders while designing your product’s packaging and custom boxes is important to ensure it stands out. Below, we have shared some of the biggest and most common design mistakes that must be avoided.
Hard to open boxes
The fundamental purpose of packaging is to keep your product safe and sound for shipping. However, this doesn’t mean to make it a tough task for customers to open the box. Remember that the difficulty it takes to open a product influences a consumer’s decision to buy. This is because the ease or difficulty of getting a product out of its packaging directly impacts customer satisfaction. People get frustrated when they struggle to open a tightly packed box.
Using generic designs
The second common mistake is using dull, boring, and non-descript packaging. While designing, you need to ensure that the design is appealing and unique. Since packaging can alter your consumers’ perception, use it best. Don’t go for generic strategies because people attract to amazing things. Add a touch of “you” to create your brand identity.
Using a Complicated Design
A common mistake is using an overcomplicated design, which can confuse the customer. Whether your products are to be kept in stores or sold online, your packaging needs to be clear and eye-catching. It is important to stick to your mission. Whether you’re a cosmetics brand or a top toddler-toy seller, be sure your packaging reflects your brand. Your packaging should be clean enough so the customer can understand what you’re selling and interesting enough to stand out from the competition.
Making use of the wrong materials in product packaging
While designing custom packaging boxes, companies often make a mistake in selecting the wrong material. It is important to consider how consumers will use your product and improve their experience. Consider whether they will dispose of the box or use it to store the product in the future. If the product requires to be kept in the box, it must be easy to re-seal. On the other hand, avoid unnecessary packaging if the package needs to be disposed of. If you’re a green company, you shouldn’t use Styrofoam packaging and toxic inks to print.
These were some of the most common mistakes which adversely impact product packaging and branding. By avoiding these common blunders, you can save your business time, money, and embarrassment later.
