Packaging your product is a crucial aspect of the manufacturing and sales process. The design of your packaging could make or break your business as a whole, so getting this stage right will make a significant impact. Before you send anything off to your customers or put a product on the market, be sure to cover these crucial design considerations.
- Be aware of the details. The overall design of your product is important, but it’s essential to pay close attention to even the small details when it comes to packaging. Even if you’re a small home-based business, you can help make your product look professional and target a premium market if you manage those details well. Everything from your label printing to your colour scheme will help create a strong first impression on a customer, so take the time to look at the details.
- Give yourself several options. Once you’ve come up with a few strong design ideas for your packaging, trial them with family, friends, and colleagues you trust to make sure you make the right choice. You could even do an official trial of multiple designs as a form of market research, and then ask your customers for feedback on their opinions.
- Budget carefully. If the product you’re selling is at a fairly low price point, it’s unnecessary to go overboard when it comes to your packaging. Consider the overall budget for the product and factor the packaging in appropriately. If you’re selling a luxury item at a high price point, it’s important that your packaging is appropriate for your market.
- Take a look at the competition. For those that are planning to put their product on a shelf next to competing options for the consumer, make sure you take a look at the packaging of these competitors before settling on a design decision. You want your product to stand out in a positive way, so remember to envision it sitting on the shelf next to the other products. Will it be visible? Does the design draw the customer’s eye in the right direction? Objectively ask yourself how you’d feel as a consumer.
- Be consistent. For businesses that will be shipping and selling more than one product, it’s best to keep a consistent image across the packaging of all of your products. Having a consistent style and design theme across your products will help create a more cohesive brand image.
- Understand your brand. Before you even begin to think about packaging a product, you need to have a clear vision of what your brand is and what message you want to send to your customers. Even those starting a small business that want to design some basic packaging should approach the task with an overall brand vision in mind. If your brand is youthful and vibrant, you’ll need your packaging to reflect that ethos. If you’re more interested in building a brand that’s sophisticated and simplistic, a minimal design could work well.
- Be mindful of your market. At the end of the day, getting your packaging right will come down to knowing exactly who your market is and what they want from a product. Thorough market research will definitely help you get to that point.