There’s no getting around it since it was founded in 2003; WordPress has become the overwhelming favorite platform for building CMS websites. WordPress is now the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.
So why is WordPress so popular? There are several key reasons.
1. It’s free
2. It’s completely open-source
3. It’s straightforward to use
4. It’s extremely well supported
Now you could argue other CMS systems offer these same features, and you’d be completely right. WordPress, however, does it better and on a bigger scale. Countless custom themes, plugins, and widgets available for WordPress add up to an infinite number of styling and functionality combinations. This makes WordPress simple for those starting in website design and offers power and customization to seasoned professionals.
Having used WordPress for several years, I’ve learned a few key tips and tricks, which I always refer to whenever I begin a new build, and I’d like to share some of these with you. Hopefully, they’ll be as useful to you as they have been to me.
1. Functionality over style – Custom themes are one reason WordPress has become so popular; sites like themeforest.net offer thousands to choose from, with new themes added daily. You can have a fully functional, great-looking, mobile-friendly theme for as little as £15. However, it pays to do your research.
Before you begin design work or buy any themes, plan what features you or your client want the site to have. Will it require e-commerce capabilities? Does it need to support an older browser like IE7? Will it need to be responsive for mobiles and tablets? Only once you have this information can you begin to work on the design. Too often, people buy a theme or start designing based purely on the site’s look, only to waste time and money when it doesn’t offer the required functionality.
2. Do your research – You’ve seen a custom WordPress theme you’d like to use; the description says it’s responsive, works on older browsers, is well documented and supported, and is 100% bug-free. So you buy it.
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Always research any theme or plugin you want to use before buying or installing it. A live theme demo is the least you can expect; sometimes, it is possible to see examples of customer sites where this theme has been used. If you have any questions or concerns, ask them directly to the developer or through any available comments sections or forums. Read feedback and comments from others; did they get an answer to their question? How long did it take to get a reply? Was it an answer they were happy with? Chances are, if a developer is quiet or tries to dodge a question, there is a good reason why.
Use other tools to your advantage; if the developer says it’s responsive, find out. Some free websites allow you to test how responsive a website is. This is just one example. Trying a website on every available device and browser is unrealistic, so tools like these offer the next best option.
3. ALWAYS back up your files! – I can’t stress this enough. It’s a lesson I learned very early on, and it’s not something I’d ever want to happen again. Many WordPress themes come with admin areas that let you change the colors of headings and font sizes and add social media profiles. This is useful if you have no interest or experience in manually editing or adding to CSS, HTML, and PHP files.
Unfortunately, if you plan to do all or most of the coding yourself, this admin area can cause huge problems and cost you hours of hard work, sometimes through no fault of your own. When someone changes the site using this admin system, the issue raises its ugly head. It can be something as minor as changing the color of a heading from orange to red. As soon as the ‘Save’ button is clicked, all the CSS files used by the site are overwritten by the admin system, sometimes even replacing them with the default files that came when the theme was first installed.
All the CSS you spent hours working on has been replaced and lost forever unless you’ve saved a copy locally. I’m sure I don’t need to tell you if you’re working on a live site, this can be a disaster. I highly recommend saving a local copy of the entire area and backing up files whenever you change. You’ll be glad you did.
4. Test, test, and test some more – Remember the tools you used when doing your research? It’s time to dust these off again and put your WordPress site through its paces.
First, don’t make the common mistake of waiting until the site is finished before you do any testing. I always run tests after each major change; it saves so much time and is much less stressful to find errors and fix them as you go instead of holding them until the last minute.
Don’t forget to proofread your site and check for spelling or grammar mistakes instead of relying on your computer’s spellchecker. Once you’ve finished checking, ask someone else to review it; a family member or a friend is fine. Often a fresh pair of eyes can pick up a spelling mistake you’ve missed or suggest a different way of wording a passage of text.
5. Ask for feedback and listen to it – Following the previous tip, I highly recommend you get as much feedback as possible. Ask friends, family, and work colleagues unless it’s a conflict of interest. Ask them for honest opinions on what they like and don’t like and why. Did they find the site easy to navigate? Was it informative? Was there too much copy or not enough?
The most important and challenging part comes from taking this feedback and listening to it. Before you throw your ego and emotions out the window, you might think your site is perfect and that nothing needs changing. These people are mad! In reality, though, you are only one opinion. If you build a WordPress site to sell shoes but are the only person who likes it, you’ll go out of business quickly.
Sure, you’ll have a few stupid comments to sift through, but if you find the same issues from multiple people, you’ll want to think about fixing these seriously once you’ve made any changes repeat the process until you feel happy to show your site off to the world.