Without an effective marketing strategy, it is unlikely that your business will prove to be a successful one. No matter how good your service or product is, if nobody knows about them then they may as well not exist. But fear not as there are many ways in which you can go about marketing your company and here we take a look at some of the options.
Considered by many as the most effective way to promote products and services emails come at the top of the list. Emails are direct and can contain large amounts of information including text, photographs and links.
A successful email marketing campaign can be difficult to set up however. In the first instance you need to collect the email addresses and this takes time. There are also now strict rules that govern how businesses handle this type of personal data, but if you can navigate these obstacles you are on to a winner.
A Leaflet Drop
A more traditional form of marketing comes in the guise of a good old leaflet drop. Again the information contained on a leaflet can be really dynamic, plus you can target who they reach in a number of ways – by post code for example.
A leaflet drop is also relatively cost effective and an added bonus is that they are often left lying around so the recipients will glance at them time and again before deciding whether to act on them or discard them.
Social Media Marketing
You are unlikely to come across many businesses that don’t now use social media marketing in some form or another. Posting images, text, links and even videos on social media can prove to be a great way of marketing if done well, but this takes time and resources.
To start with you need to be able to produce high volumes of assets to use – poor quality content or posting the same stuff over and over is unlikely to work. In addition, you need someone to look after the various accounts by scheduling posts and responding to engagement.
Standing out from the crowd via the use of a range of marketing activities is the option that most businesses employ. Taking the time to consider which of those options to pursue is about knowing your product or service and who the most likely target audience for them are – without this you are a very small fish in a really big sea.