It is evident from statistics that over 70% of customers would open the push notifications they receive. With Geofencing, customers have an access to the relevant location-based push notifications. The push notifications and the pop-ups influenced by geofencing are directly connected to the customers’ interests. Therefore, the client would easily find what they are looking for from your company in a much faster way. Thus, there is increased foot traffic in your store and your customer base widens. With effective use of geofencing, companies have a competitive advantage. Jump into the geofencing bandwagon today and see your business flourish.
To fully benefit from geofencing, every business owner must understand a few things. Follow through and see what tips you need to observe in geofencing.
You must know what is required
Geofencing is a form of beacon technology but an expanded one, which works within a narrow perimeter like a particular aisle in your store. It encompasses a wide boundary; mapping software is used to physically identify the specific target region. Whenever an individual enters the area, the tagged app or Smartphone sends a specific message to their phone. Being at the right place and at the right time is the essence of geofencing. You’ll need a GPS, cellular data or WI-FI connection for it to be effective.
Be careful with your message
Your target is to get people into your store. Thus for your campaign to be effective, you need to attract them by giving special discounts or offers through pop-ups and push notifications. You must be ready to give so that you receive. It’s more than telling the people that you are in such and such location. Again, you need to give your prospects a clear call to action through which gives the impetus to get into the store and buy. If the experience is satisfying, you can be sure that they’ll keep coming back for more.
For geofencing to work perfectly, you need to allow users to opt-in. The app you’ve provided should have an option where the users are able to turn on location services. There also should be an option for turning the services off where need be. Allow the users to create their own profiles so that you can interact more with the customers as you give specific solutions. When you allow the users to create their own profiles, it becomes easier for them to control the data they provide. It’s about protecting customers privacy, something that’s crucial.
Utilize the data
You can measure the campaign success through the data generated through thecampaign. You need to track that data in real time and this would help determine the strengths and any pitfalls. Effective marketers can be differentiated from the ineffective ones through the way they utilize the geofencing knowledge to inform their present and future decisions. Neglecting this crucial data is a license to fail.
Whether you want to entice users to buy from your store or you need to destroy the competitive landscape, leverage geofencing and this will help you to effectively reach your customers.