Do you think creating a hotel booking website is easy?
We assure you it is not. Following, we are giving some insights into how do these websites work. We will also discuss how they affect your daily life and what the alternatives are?
We hope it will help you understand how these hotels make their living!
How Do Travel Websites work?
Travel Aggregators are very profitable, but they only specialize in discounted fares. But how does it work? Priceline was once a big name in online travel, but it has gone to obscurity for a while now.
This doesn’t mean the website stopped making money. Instead, it does business with subsidiaries like Booking.com, Villas.com, Kayak.com, and Agoda.com.
The trick is, these major magnates hold several sites. It helps them establish a firm rule in online travel. This dominance lets them offer high discounts from hotels to flight companies. These brands are more than happy to associate with a well-established travel website.
How They Make Money
Whenever someone books their room, the company gets a flat rate. In case the person books multiple rooms, sure they get a discount. This is the key practice that makes every other company successful is the book a lot of rooms at a cheap rate.
This tactic lets them sell the rooms at less rate than the advertised price. They give the customer a discount and still keep some money for themselves. Another strategy is a commission. Some travel websites charge a commission to hotel companies.
Hotels pay up to 25 percent commission for every sale. This may seem ridiculous, but hotels that lack the budget to touch a mainstream audience willingly pair with travel websites. It increases their exposure.
The hotel reaches a wide variety of clients through the website. Last but not least, Travel websites make their living in the old way. They sell advertisements. Many hotels take the online space for ads.
Travel and Booking websites offer the following benefits:
Most booking websites establish influence on the travel market. Therefore, they have willingly given the user a big discount. If someone searches for this hotel, you will get a better deal here.
If you search for every hotel, it will take a lot of time. Therefore, log onto a travel website. You will find several options under one roof. You will get bonuses as well. The issue is, travel prices change from time to time.
An Emerging Market
Even though the idea has become old, the niche is proven to be effective. So you better visit a few view sites before making your mind. Doing this will help you make a well-informed decision.
The concept leads to the following flows:
Lack of Transparency
We spend considerable time online. This time can help us to find anomalies. There are many examples of how these sites make money with pricing anomalies. In easy words, the site gets dominance over a set price. It helps to fulfill their purpose.