Functioning in the hospitality sector amidst growing competition can be a daunting race to be a part of! The struggle here is not to win but to remain in the league. Surprised already? Every year, dozens of hotels make an entry in the industry but only a few manage to fare well, let alone survive. So, what decides whether a given hotel succeeds or goes down south in its attempt to earn a sterling repo?
Each year, a hotel business has to prepare a budget, which defines its estimated earnings and expenditure. While some expenses are of the nature that their occurrence is unavoidable for the smooth running of the business, some major outlays of earning are meant for essential investments, which can possibly enhance the earning capacity of the hotel or else, improve its service offering to its customers. Let us take a look at four major investments that every hotel must include in their budget.
1. Automating the business
Automation is the key that every business swears upon these days. Efficiency and shorter lead time are the major takeaways when it comes to automating business processes. This is why a hotel should consider equipping itself with a proper Hotel Management software. Irrespective of the number of accommodation capacity, a hotel can greatly benefit by implementing such systems which can iron out the creases in daily operations. Tasks like room reservation, housekeeping, reception desk operations, daily auditing and more, can be easily brought under the purview of such automation software, eliminating the scope of manual errors, aided largely by the fact that human interference is largely controlled through automation of essential business processes.
You can eliminate the stock issues by using a proper Inventory software so whatever your guests ask, you will be sure that it is not out of stock. Not only do such systems ensure that your daily operations are handled seamlessly, they also become a medium to obtain ready-made information at any hour. This gives hotel owners a greater share of control over the operations of the hotel and provides scope to manage tasks which require more attention and perhaps, human intervention.
2. Better customer interaction
Customer is the king and the hotel sector is not left far behind in understanding their importance. So, while almost every hotel makes an attempt to charge ahead in the race, why not also focus upon the customer and enhance the process of interacting with them? One way to do so is to make use of existing technology solutions such as Amazon Alexa. This cloud-based voice service you can offer the next best thing to your customer, after human interaction. Built exclusively to reach more customers, Alexa has now become a technology solution that most hotels want to lean upon. Right from automatic speech recognition to developing natural language understanding, you can get started quickly for excellent customer interaction experiences.
3. Building an online reputation
Given how rapidly customers are taking their research to the online platform, it makes sense to accept that building an online reputation is a must. What your customer reads and views about your hotel online, happens to cast a major impact upon his perception of your business. Therefore, it is viable to invest in better online reputation management tools, which will go a long way in ensuring that your customers view your business, the way you want them to. If you don’t believe in the concept of online reputation, just ask yourself what happened the last time you read a bad review of a product. There’s your answer, right there. As long as you want your customers to see you in the good light, online reputation management is an investment that you ought to explore.
4. Going mobile
The pace of development is quick and keeping up is one thing that can keep the steady flow of revenue coming your way. As long as you are quick enough to adapt to the dynamic business environment around you, you have hardly got anything much to worry about. As you might have gained already through the trends, your customers are mobile and that is how they prefer to browse for options around them when it comes to the best hotel deals. In this scenario, if you are not visible to your customer online, you are going to find it hard to make a name for your business. Installing a great website and providing every shred of information about your hotel through this website, is the key to business optimisation which will not only save an abundant amount of time for your personnel but also show the way to more customers. Websites provide an essential interface for customer engagement, which is hard to manage for the staff alone.
These are just some of the basic techniques to try if you are looking to optimise your hotel business while streaming the desired revenue out of it.
Aniruddh is Blogger and Software analyst at SoftwareSuggest. Loves to dig deep into various Project management software, POS software and HR software. Ready to grab a cup of coffee anytime, if you want to talk about tech, cars, businesses or cricket.