By contracting a creative web design company to design your new website instead of a more traditional web company, you give yourself an unmeasurable edge over your competition in the eyes of your potential customers.
Traditional design companies focus on purely getting a site put together with relevant information that functionally works. Enter Web 2.0 and more traditional marketing avenues venturing into the marketplace, and creative web design companies have come into the game.
By ‘creative web design,’ I refer to websites that still have the functionality and relevant information consumers have come to expect, but have a huge focus on the aesthetic aspect, and use traditional marketing ‘wow factor’ to capture the user’s attention, and last longer in their mind than those of the competitor.
Picture a billboard with great graphic design and immaculate choice of imagery, compared with an ad on the side of the road simply with a name and number. While you may have chosen to look at both, the creative approach will prompt you, the audience, to remember the creative billboard.
Now picture two websites, side by side. One with a flash intro page, immediately showing a montage of images and grabbing y our attention, which leads into a visually beautiful website where every pixel is perfectly crafted into alignment. Next, a bland website showing you purely text and basic navigation. The difference is so enormous it’s like comparing a Black and White TV with a 3d Movie Theatre.
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Using the latest and greatest technology, a creative web design company will use Flash, jQuery, and HTML5 to engage the user visually; however, this is where the pitfalls of a creative web design can come into play.
Many years ago, around the year 2000, many graphic design companies started to see an emergence in the marketplace for web services. Many of these companies had employees with a little web experience, enough to get by, and as such, they began offering web services. They didn’t understand functionality, valid markup, cross-browser compatibility, or SEO – all things that a more traditional web design company would take into account.
While this would be classed as a creative web design company, often their creative web designs wouldn’t be successfully converted from a design into code, and having misalignments in a design (especially cross-browser) became commonplace. Without experienced developers on-hand, many of these problems became overlooked. Many substandard creatively designed websites are still around today, with more and more being sent live on the world wide web every day.
For this reason, when looking to hire a creative web design company, you should always be sure to look into their operation. Most reputable companies won’t mind you asking a few questions. In a creative web design company, the people building your site should be working as a team. The days of all-rounders are over, and when creativity is to be combined with functionality, it is essential to have a ‘designer’ and a ‘developer’ work on your project.
A designer is generally artistically minded and may have worked as a graphic designer in the print world in some capacity. Their goal is to create a visually appealing design for your approval. This will be a static image of what your website will look like, as it is much faster to edit a graphic than to edit a coded website. Most creative web design agencies work similarly, as this allows for the designer’s complete artistic talent to be used and complete use of the designer and the client’s imagination.
Once a design is approved, a developer steps in to convert this to a web format in standards-compliant code. This may include the implementation of a Content Management System (CMS) and generally involves some mild Search Engine Optimization (SEO) and cross-browser compatibility. Once this is done, your brand new creative web design is ready for the World Wide Web.
You need to choose a creative web design company that can fulfill all of your needs from creating a website that suits your brand image and captivates the user to something which will navigate easily, rank well on search engines, function the same across your entire user-base, and ultimately lead to more conversions in your market.
The main things to keep in mind when choosing a creative web design company are their design to the implementation process, their cost, their portfolio, and ultimately the level of service you can expect. I am an online consultant and can help you should d you have trouble finding an agency, or even if you would like me to help in assessing another agency ability to meet your needs to come up with a creative web design that will fit your needs and help in squashing your competition.
