Web Design

Creative Web Design

By contracting a creative web design company to design your new website instead of a more traditional web company, you give yourself an unmeasurable edge over your competition in the eyes of your potential customers.

Traditional design companies focus on getting a site together with relevant information that functionally works. Enter Web 2.0 and more conventional marketing avenues venturing into the marketplace, and creative web design companies have emerged.

Web Design

By ‘creative web design,’ I refer to websites that still have the functionality and relevant information consumers have come to expect but have a huge focus on the aesthetic aspect and use traditional marketing ‘wow factor’ to capture the user’s attention, and last longer in their mind than those of the competitor.

Picture a billboard with great graphic design and immaculate choice of imagery, compared with an ad on the side of the road simply with a name and number. While you may have chosen to look at both, the creative approach will prompt you, the audience, to remember the creative billboard.

Now, picture two websites, side by side. One with a flash intro page immediately shows a montage of images and grabs our attention, leading to a visually beautiful website where every pixel is perfectly crafted into alignment. Next, a bland website showing you purely text and basic navigation. The difference is so enormous it’s like comparing a black-and-white TV with a 3D Movie Theater.

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Using the latest and greatest technology, a creative web design company will use Flash, jQuery, and HTML5 to engage the user visually; however, this is where the pitfalls of an innovative web design can come into play.

Many years ago, around 2000, graphic design companies started to see an emergence in the marketplace for web services. Many of these companies had employees with little web experience, enough to get by, so they began offering web services. They didn’t understand functionality, valid markup, cross-browser compatibility, or SEO – all things a more traditional web design company would consider.

While this would be classed as a creative web design company, often their innovative web designs wouldn’t be successfully converted from a format into code, and having misalignments in a structure (especially cross-browser) became commonplace. Without experienced developers on hand, many of these problems become overlooked. Many substandard creatively designed websites are still around today, with more and more being sent live on the World Wide Web daily.

For this reason, when hiring a creative web design company, you should always look into their operation. Most reputable companies won’t mind you asking a few questions. In a creative web design company, the people building your site should work as a team. The days of all-rounders are over, and when creativity is combined with functionality, it is essential to have a ‘designer’ and a ‘developer’ work on your project.

A designer is generally artistically minded and may have worked as a graphic designer in the print world in some capacity. Their goal is to create a visually appealing design for your approval. This will be a static image of your website’s appearance, as it is much faster to edit a graphic than to edit a coded website. Most creative web design agencies work similarly, allowing the designer’s complete artistic talent to be used and full use of the designer and the client’s imagination.

Once a design is approved, a developer converts it to a web format in standards-compliant code. This may include the implementation of a Content Management System (CMS) and generally involves some mild Search Engine Optimization (SEO) and cross-browser compatibility. Once this is done, your new creative web design is ready for the World Wide Web.

You need to choose a creative web design company that can fulfill all of your needs, from creating a website that suits your brand image and captivates the user to something that will navigate easily, rank well on search engines, function the same across your entire user base, and ultimately lead to more conversions in your market.

The main things to remember when choosing a creative web design company are their design to the implementation process, their cost, their portfolio, and ultimately, the level of service you can expect. I am an online consultant and can help you should you have trouble finding an agency, or even if you would like me to help in assessing another agency’s ability to meet your needs to come up with a creative web design that will fit your needs and help in squashing your competition.

About author

I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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