Those who have had prior experience with selling through Amazon probably know about its coveted Buy Box. It’s basically the spot in the purchase page where Amazon puts the recommended seller, which drastically increases the chances of that seller making money. As a matter of fact, just one instance of being placed in this Buy Box is enough to pump sales up dramatically. However, because of how much of an impact this has on sellers, the competition is high and the requirements can be quite steep.
How do I become eligible?
In order to be eligible for the Buy Box treatment, you need to have proven that you are a capable seller beforehand. This means having had previous experience with selling on Amazon, with at least a decent level of performance. This isn’t too difficult to achieve, alongside making sure that what’s being sold isn’t second-hand (meaning brand new). There are however other hidden requirements to achieving the coveted Amazon Buy Box which require a great deal more creativity to achieve.
Working smart to achieve the Buy Box goals
Being properly eligible for the Buy Box isn’t quite so simple, which is understandable because the rewards are incredible, and it could definitely change your life as an Amazon seller. If you want the best chance of winning the top spot, then it’s all about working smart – understanding the marketplace, and how Amazon’s products tend to shift with the times. There’s a pattern to this, and it would take a great deal of research and effort to get done on your own. However, there is a way to make it easier to achieve, and that’s through the use of a smart repricer. It’s a tool that scans the marketplace, making price changes where it deems necessary. It’s a wonder to use because its data is based on the overall flow of the market.
Learning by doing
For those who have invested in an Amazon repricer, you can learn exactly how the market works simply by watching the repricer do its magic. If you happen to be having trouble catching the particular trends or patterns of the marketplace, all you have to do is look at the results that a repricer can provide. This gives you the very best chance of becoming Buy Box eligible, as well as helping you learn and evolve as a top Amazon seller.
Those who have had the chance of acquiring the Buy Box spot will be more than happy to tell you just how much it turned things around for them. It’s the kind of opportunity that changes lives, and helps you make a true living from selling products on Amazon. All it takes is a bit of creativity, and a whole lot of effort – but the end result is more than worth it.