Granted, this text appears a bit dramatic. You younger folks might also have overlooked the conventional mid-70s 12-part collection “Rich Man, Poor Man” that chronicled the extensively exclusive paths the 2 Jordache brothers took in existence. This rather acclaimed “miniseries” included the tumultuous relationship between the brothers and their opposition for the affection of their dad and mom and the stunning Julie Prescott (played by Susan Blakely).
Rudy (played by Peter Strauss), the popular son, is dynamic and formidable – he methodically achieves amazing business success and, in the end, receives the female. Tom (performed through Nick Nolte), the renegade, refuses to play by using the guidelines and tragically battles his inner demons with his fists.
Described by using tv.Com as “an epic TV event of historic proportions,” it’s miles said to have stimulated 15 years of dramatic (albeit tacky) TV miniseries. [1] All the principal networks followed suit with their miniseries productions, such as “The Pirates” and “Roots.”
OK, it is a stretch; however, right here is wherein I try to join this text and website design to a ’70s made-for-TV drama. And WITHOUTseo.Com (the “Poor Website”). Check them out – the two websites look similar but vary dramatically in methods to be described later in this newsletter.
Suppose this drama had been to be played out in a trendy Internet battleground. In that case, I accept as true that the disciplined and focused Rudy Jordache might have designed and maintained his website, WITHseo.Com, thinking of its usability and relevance to ensure that his services and products had been visible to the net community. No doubt his “bad boy” brother could work out bad judgment and absence the attention to detail and endurance had to provide his website, WITHOUTseo.Com, a fighting hazard. Perhaps we would study his ties to the Internet underworld of “spammers” whose short-time period, overly-competitive techniques may even get his website banned from engines like Google.
I designed this situation to examine Rich and Poor Websites to demonstrate and check the net web page optimization techniques that many Internet advertising, marketing, and search engine optimization professionals use. These strategies consider tips made through important search engines like Google and Yahoo. In the standard, they are designed to enhance a tourist’s online experience and decorate website visibility.
Note that this observation is not meant to be a managed scientific experiment. Too many elements affect internet website visibility, which is beyond my control! I hope you find the contrasting techniques used by those websites exciting and academic, and I want to see that WITHseo.Com outperforms WITHOUTseo.Com, or the network could cancel the miniseries before Part 2 even airs!
Project Description The WITHseo.Com website and its companion website, online WITHoutseo.Com, are designed to illustrate strategies that EBIZ Machine and different Internet advertising experts use to enhance website visibility. Both sites had been created in Macromedia Dreamweaver using the same templates and styles. Both websites were launched at an equal time (May 1st, 2007), and each is hosted on the same internet server by EBIZ Machine.
The seo suggestions below have been used within Rudy’s Rich Website’s design and improvement, WITHseo.Com. Tom’s internet site, WITHOUTseo.Com, becomes truly evolved, deployed, and disregarded in the evaluation. Moreover, WITHOUTseo.Com employs more than one improvement technique to obstruct internet site usability and indexing by way of a few search engines like Google and Yahoo.
At his center, I’ll expect that Tom meant well no matter his many lapses in judgment. After all, several of the awful men he beat up deserved it. Hence, no spamming, “spamdexing,” or animal cruelty strategies were utilized to potentially penalize WITHOUTseo.Com, Tom, or this writer’s popularity.
Project Premise The net page optimization implemented to WITHseo.Com must result in higher search engine overall performance. In other words, I anticipate the Rich Website outperforming the Poor Website. Next, I get extra precise about the criteria I’ll rely on to assess their respective performances.
Success Criteria To contrast the “overall performance” of our competing websites, the subsequent metrics may be tracked and analyzed:
Indexed Pages – I’ll evaluate the variety of web pages that might be indexed within the Google search engine and Yahoo! Directory.
Google PageRank – I’ll compare the “PageRank” of each website.
Web Page Analytics – I’ll compare key website information, inclusive of web page views and website visitors. Inbound Links – I’ll examine inbound hyperlinks as a hallmark of internet site reputation.
Part 2 of this Internet miniseries will analyze actual results as soon as the strategies mentioned below have had time to germinate. Project Constraints / Disclaimers As noted in advance, this look is designed for demonstration and discussion purposes – it is not systematic to take a look at. Moreover, this isn’t an attempt to highlight tricks or techniques to fool search engines like Google. Although this website and examination are designed to be informational and academic, it isn’t clear whether these websites’ experimental nature will affect their search engine indexing. Rich Website – Search Engine Marketing Techniques Used for WITHseo.Com As described below, some fashionable search engine optimization strategies have been used to improve the usability and visibility of the WITHseo.Com home page. I expect Rudy to visit official Internet advertising and marketing specialists and appoint methods advocated and accredited through serps.
A. Techniques Used: Keyword Research In my recent article “Web Page Keywords – Do’s and Don’t,” which you may overview or download at http://www.Ebizmachine.Com/seotips.Html, I discuss the way to discover keyword phrases that are related to your business and that your capability clients in reality use in Google, Yahoo! Or other Internet serps and directories.
Attempting to “exercise what I hold forth,” the subsequent gear and ideas have been considered within the direction of developing the key phrases decided on for WITHseo.Com:
Overture Keyword Selector Tool – stock.Overture.Com/d/searchinventory/inspiration/
The Google Suggest keyword selection tool – google.Com/webhp?Whole=1&hl=en
Note, however, that keyword popularity on my own isn’t always enough! I scrubbed my listing of terms carefully to ensure every phrase was BOTH famous and relevant to the internet site’s desires. I need words that generate a reasonable extent of certified leads.
Using these tools to generate opportunity key phrases and verify the popularity of those phrases, I created a short listing of regular terms with the theme and objectives of the website. I concluded that “Search Engine Optimization Tips” and “search engine marketing Tips” have been applicable and popular Internet searches consistent with the method in the back of the WITHseo.Com website.
B. Techniques Used: Keyword Placement There are some of the endorsed places where keywords should appear. The WITHseo.Com key phrases have been integrated into those places:
- Title Tag in Anchor Tags
- Meta Keyword Tags
- Heading Tag Content (i.E H1, H2)
- Body Text
- URL/Filenames/Links
The report title for the WITHseo.Com domestic page is “Search Engine Optimization Tips – WITHseo.Com search engine marketing Case Study Description” (boldly introduced for emphasis). Note that our focused keyword, “Search Engine Optimization Tips,” is a part of the web page name. Although you cannot see it, the WITHseo.Com home page has the following keywords Meta tag embedded in the home web page source code:
Meta name=” key phrases” content=” search engine optimization hints, seo tips, seo, seo, web web site optimization, Denver, Colorado, biz, biz device, case examine, seo take a look at, seo case take a look at.”
Again, the bold textual content (boldly introduced for emphasis) is an important phrase for optimizing the house web page. Our keyword occurs inside the frame textual content, but not at an excessive frequency. I aim to include our keywords inside the net web page content material in a seen but modest manner. “WITH search engine marketing is a Search Engine Optimization Tips Web website brought to you through Web Design & Internet Consultant EBIZ Machine” is the first sentence listed by Google. Again, our key phrase seems there. Last I checked, the keyword density for “seo hints” became just under 2% of the words that appear on the house web page. The home web page incorporates two headings:
Header 1: Search Engine Optimization Tips – SEO Techniques (formidable delivered for emphasis)
Header 2: Denver, Colorado, internet layout and Internet consulting organization EBIZ Machine has designed a case observation to teach organizations strategies to improve their websites’ usability and relevance and ensure their products and services are visible to the network.
As an instance of a text link that references the important thing word, the home page contains the following hyperlink: “We will do our best to publish effects of this seo recommendations case study frequently. Click right here to view the outcomes drawn from this situation observe so far.” (ambitious brought for emphasis) Note that you have been directed to the results web page while you click this link. Again, our keyword is embedded in both the main heading and the textual content of the hyperlink. C. Techniques Used: Link Building: The goal at the back of hyperlink construction is to develop “inbound” hyperlinks for your net pages that allow you to pressure visitors for your website online and enhance your search engine ranking. This subject matter became the problem of a previous article, “SEO Link Building – Who, What, When, Where, Why (and How),” which you could view or download.
In this article, I point out links from “authoritative” websites and “related” enterprise websites bring the most weight. I intend to utilize the tools and techniques mentioned to build high-quality online references to the WITHseo.Com website and study. Link building is a very time-consuming system. Our goal is to feature some relevant links occasionally to be consistent with the natural increase. I’ll search for online publishing possibilities and applicable newsletters willing to proportionate the premise and results of this look.
D. Techniques Used: Sitemaps Both Google [2] and Yahoo [3] provide a technique through which you could provide data approximately the internet pages that make up your website online AND expedite the indexing technique. Here’s a handy device to create a Google sitemap: sitemapspal.com. In the case of WITHseo.Com, I have even accompanied the recommended validation and sitemap submission steps described within the Google and Yahoo articles referenced in the footnotes.
E. Techniques Used: Development Technologies Although frequently debated, certain improvement technologies may additionally obstruct the proper indexing of website pages. Examples are HTML frames, Macromedia Flash animation, complex internal links, and JavaScript. To the quantity possible, I avoid using this technology inside the WITHseo.Com development.
WITHseo.Com is a “static” HTML website – no Flash, frames, or database get admission to are used. JavaScript is saved to a minimum, and internal web page hyperlinks used to navigate the WITHseo.Com pages encompass easy listing paths.
Poor Website – SEO Techniques Used for WITHOUTseo.Com I assume that Tom would display hostility toward his brother’s search engine optimization techniques. The Poor Website plan is to work out negative judgment in its layout, after which ignore it. Its “Meta Tags,” which include keywords and page descriptions, are left undefined. No attempt has been made to optimize the WITHOUTseo.Com net web page content material or embed key phrases in-site links and URLs. Going ahead, no attempt can be made to refresh, update, or decorate the website. I suppose Tom Jordache might be proud! I hope that this is not the way you developed your website!
Also, the WITHOUTseo.Com web page has been designed to use improvement techniques thought to hinder internet site usability and its achievement in search engine performance. For instance, WITHOUTseo.Com utilizes JavaScript navigation. Text links deliberately introduced to WITHseo.Com aren’t a part of the WITHOUTseo.Com pages.
In web design international, HTML “frames” are now used on web pages to show multiple or long HTML files inside the identical browser window. Because frames are thought to hinder indexing in a few search engines, they may be applied for WITHOUTseo.Com.
Conclusion It’s been a long term; however, as I keep in mind, inside the “Rich Man, Poor Man” TV miniseries, each brother suffered a first-rate non-public tragedy, and TV viewers lost many hours of productive time glued to the set. However, from a commercial and monetary point of view, I believe it’s secure to mention that Rudy was simply greater retail fulfillment than his misfit brother Tom.
In this “Website Visibility Battle of Epic Proportions,” only time will inform if the Rich Website WITHseo.Com triumphs over its sibling site WITHOUTseo.Com. As defined above, I have taken several steps to “stack the deck” in Rudy’s WITHseo.Com favor.
I plan to submit and speak about the outcomes of this look after sufficient time has passed to allow those techniques to run their course. I’ll call it Part 2 of the Rich Website, Poor Website miniseries. At that same time, I’ll get consciousness of techniques and metrics used to judge the success or failure of search engine marketing software. So, stay tuned!
