These days, it seems like everyone’s going into the cryptocurrency business. People are mining cryptocurrencies in Eastern European countries, where electricity is cheap, and startups like Fr8 Network are using blockchain trucking to change the world. Sure, there are the overnight Bitcoin billionaires, but because cryptocurrency and blockchain technology is becoming more popular, there’s even more money to be made. And lately, you’ve thought of making some money from cryptocurrency, too. But not from investing or starting an exchange. Instead, you’d like to make it with your cryptocurrency blog.
You’re an expert in cryptocurrencies, from Bitcoin to the newest coins on the market, and you have a knack for explaining it well. There are already lots of people who trust your advice, and you’ve thought that you’d like to make it more popular. That way, you can make money from advertisements and consulting services. So if you’d like to learn more about how to make your blog popular, read on.
1 Research your readership
The first thing you need to do is to understand your readers fully. The best way to do this is by creating a buyer persona. According to buyerpersona.com, having one “tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company resolves. Much more than a one-dimensional profile of the people you need to influence or a map of their journey, actionable buyer personas reveal insights. The specific attitudes, concerns, and criteria that drive prospective customers to choose you, your competitor, or the status quo.”
In the beginning, you may have understood your audience well, but as you become popular, you need to know more so that you can write about the right topics. For example, if you write a lot about ICO campaigns, you might get many readers in the startup world. That means many of your blog posts would be about cryptocurrency news and how startups are using it to raise money and start creating business ventures.
And don’t forget to do it over and over. 65 percent of companies that exceed lead and revenue goals have updated personas within the last six months, so even if you think you know your readers, you always want to learn more.
2 Make your site mobile-friendly
One of the most important things anyone has to do these days when they’re running a business online is to create a beautiful, accessible website. And these days, now that the average American consumer is spending five hours a day on their phone, you don’t have any other option: your site has to be mobile-friendly. You may even want to make it mobile-first, which will up your SEO (search engine optimization).
According to Copley Broer, the CEO of LandlordStation, it’s important to use a responsive technology framework. According to him, it works like this: “These frameworks are basically simple ways to layout elements in a grid and then shift that grid based on different screen sizes so that elements on a large monitor are spaced just as well as they would be on an iPad [or smartphone].”
In layman’s terms, this means that your readers won’t have to scroll frantically or pinch their screen with a furrowed brow to read your blog’s content. It’ll all read clearly, no matter the size of the device they’re using to read.
When you’ve researched your readership, you’ll learn something important: where they spend their time online. Sure, many cryptocurrency experts may spend their time on Reddit reading up on their favorite cryptocurrency blogs. But that doesn’t mean that’s where your audience spends most of their time. In fact, if you want to draw in millennials and Gen Zers, sharing your blog posts on platforms like Snapchat and Instagram will make a huge difference.
According to Forbes.com, 30 percent of millennials would prefer to invest in cryptocurrency than in government bonds or stocks, so they’re a great audience to target. For example, if you write a post like “The Millennial’s Guide to Investing in Cryptocurrency” and share it where most of your millennial readers are spending their time, they’ll read your blog first before reading something more laden with jargon on a cryptocurrency blog written for the experts.
It’s also smart to get interviews with cryptocurrency leaders in the industry. This way, when you’ve written about them, they’ll share your content with their followers.
By using these strategies, you can quickly make your cryptocurrency blog more popular. That means once you have more readers, you can make more money. Whether you choose to become a cryptocurrency consultant or sell an ebook and make passive income, you’ll have more success than ever before.
Why did you start blogging about cryptocurrency?