In this blog post, we will give some quick information about setting up a website for SEO. SEO is a complicated field, and there are countless methods to secure high rankings in search engine result pages, which can take years to understand properly. That is why in this blog post, we are just going to focus on the basics. This guide is designed for anyone trying to rank their business’ website; for publishers, there is an entirely different methodology.
1. Create Some Good Landing Pages
Many businesses start with just trying to rank their website’s homepage; however, this is counter-productive. What you need to be doing is ranking specific landing pages for specific keywords. For example, if you’re a digital marketing agency that wants to rank for specific keywords and you’re based in Cardiff, firstly, you’ll want to create landing pages for SEO Cardiff, PPC Cardiff, and Social Media Marketing Cardiff. You’ll want to put a signup form on there, and you’ll want to put some information in about how your website looks.
2. Make Your Site SEO Ready
You will want to look into how to implement schema into your website, which is a bit of code that sends a message to Google with details about your website. Next, you’ll want to think about filling in metatags for your entire website. Meta tags are made up of two parts meta title and meta description; the meta title is the title you’ll see of search results in the SERPs; you’ll want to put a keyword-relevant to that page here on your website. Next, you’ll want to fill in the meta description with a short description of what that page is about. To implement metatags, you can either do it directly in HTML or use a Word Press plugin such as Yoast SEO.
The final and most important step is developing a strong backlink network that gains hyperlinks from one website to your own. There are several tactics for gaining backlinks, but the two most common ways are creating blog content on your website, promoting it to bloggers, and gaining backlinks through various outreach methods. The final way to gain backlinks is through guest posting on various blogging platforms; whilst Google has advised against using backlinks, it remains one of the most important ways to gain backlinks in 2019. You can search “your niche” + guest post to find guest posts in your relevant field.