If you have created a product that’s part of your brand or is about to begin, you must have a brand identity. Ideally, the brand identity should be a strong, clear one that people know and trust. However, working on your identity is not something that can happen quickly. It can take a team of people to develop the right identity.
While this might seem intimidating, it does not have to be. With the right help, you could move through the process quicker than you imagined.
Below are some tips to help you work on your brand identity and achieve your brand identity goals.
Work on Your Brand Strategy
Did you know your brand strategy is a highly detailed plan outlining your desired achievements? It will also outline how you plan to achieve them. Your strategy will typically be comprised of the following:
- Your brand’s purpose, mission, values, and vision
- Your brand’s voice, personality, tagline, and value proposition
- Your brand’s logo, typography, and color
Look at Your Current Brand Identity
Now, it’s time for you to look at your current brand identity. Dig around in the essence until you have a clear understanding as to what it is. Also, look at how it might be adjusted to align with your goals.
If you don’t have the time, resources, or skills to do this, you should seriously consider consulting a design firm; they will know what to look for. However, if you wish to undertake the task yourself, you should be prepared to do the work.
Know What Your Brand Looks Like
What does your brand look like? It should be in line with your values and your brand’s message. In some respects, your brand is the face interacting with the world. You, therefore, want this face to be easily identifiable while conveying your message.
Your brand’s face should represent what your customers are looking for. If it does not resonate with your customers, your brand will not be effective.
Identify The Competition
Identifying your competition is vital. This is because you need to understand how your competition works and how you can make your brand relevant, visible, and unique.
Look at how your brand compares with your competition regarding presentation and perception. Consider using similar colors to your competitor if you want to convey a similar message.
Design Your Logo
There’s no doubt about it: your logo is one of the most important aspects of your brand. It shows your potential customers who you are. When working on your new logo, you need to consider it in great detail. While it would be nice to use the first image you come up with, there’s much more to consider.
You will need to think about your logo’s
- Colors – Remember that colors can elicit emotions
- Typography – Use no more than 2-3 fonts in your typeface, body, and UI typeface
- Photography – Photos can be used to tell a story
- Illustration – Try not to over-illustrate or use styles that clash.
- Iconography – Try to keep everything clear and easy to read.
In addition to this, you’ll need to factor in your web design, motion graphics, and any interactive elements.
Creating a brand identity is not always as easy as you’d think. There is a lot more to it; however, with a bit of work from a team of trusted experts, you could produce a braided identity for your products and your customer base.
