According to the Pew Internet [null,2,0] Project’s PIP Blogging Report, 46% of bloggers are a girl and the numbers are growing normally. However, many woman bloggers are a slightly disenchanted with the lack of popularity of their enterprise. After per week of studies, I eventually asked myself why aren’t women extra distinguished on the net? Of all the blog rating lists, except fashion and celebrity blogs, an average of 12% of women seem in the pinnacle 100 of each listing. And a few assets have the nerve to think that style blogs are “non-public diaries of fashion”. After doing some studies I found out why such a lot of bloggers and readers these days perceive ladies bloggers in a different way than guys:
Many men bloggers do not hyperlink to ladies bloggers
Less than 10% of ladies are political bloggers
60% of women created blogs are categorized as “private diaries”
Nearly 88% of pinnacle bloggers are white American guys.
Some men don’t admire being lectured by means of ladies
Instead of studying RSS feeds and getting to know list after listing, I determined to head directly to the source to get extra solutions and discover how girls strength bloggers reached success, how they attain their readers, and what they think about the discrimination in the direction of professional girls bloggers in contemporary running a blog community.
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I communicated with 4 very extraordinary girls bloggers (Chanel Ward/Hip Candy, Charlene Li/Groundswell: Winning In a World Transformed by way of Social Technologies, Michele Obi/My Fashion Life, and Julie Strietelmeier/The Gadgeteer) and asked them the same five questions:
What is the focus of your weblog and why did you pick this precise niche?
If you could describe your readers in three sentences or less what would you be saying?
How has running a blog advanced your profession?
On common, simplest 12% of ladies bloggers are featured on top 100 lists. Why do you suspect this is?
If you may deliver one word of recommendation to women bloggers nowadays what wouldn’t it be?
After speaking me with these women, I found out that an “energy blogger” has not anything to do along with your ranking on a listing but the nice of your posts, the attention of your reader’s needs, and the capacity to appearance beyond repute and fortune and live real on your difficulty remember. This is part one in all a two element collection offering girls bloggers who’ve modified the manner the arena perspectives them and their readers. Today’s featured blogger is Chanel Ward from Hip Candy and Charlene Li from Groundswell: Winning In a World Transformed by means of Social Technologies.
Chanel Ward / Hip Candy
It’s difficult to pick considered one of my favorite blogs, but Hip Candy could be very near my coronary heart. From the tag line, “candy… But now not in that fattening kind, a manner” to the blog’s proprietor, Chanel Ward, Hip Candy is fresh, thrilling and new.
Fashion clothier/image artist/writer Chanel Ward become featured as 225 Magazine’s Top People To Watch in 2008 and for good purpose. After being the voice for the America’s Next Top Model Interviews and one of the finalists for Project Runaway’s fan favorite blogs this fashionista changed into invited to revel in and write approximately Fashion Week and is soon launching the good deal anticipated clothing line Hip Couture. Blazing a path of personality and style her weblog and her career has a life of it is own, but do not take my word for it.
1. What is the focus of your blog and why did you select this precise area of interest?
The focus of Hip Candy is my tagline. Fashion. Celebrity. Entertainment. Me. That’s essentially what I weblog approximately in a nutshell! I like to think of my weblog as fashionably fun! I chose this niche because my history is in Fashion Design (graduated from the Fashion Institute of Design & Merchandising in Los Angeles, 1999and I’ve constantly been intrigued by using celeb lifestyle, so I simply notion it’d be an adventure to begin a fun website that would focus on those things, and at the same time, it might hold me abreast of what changed into occurring in the [fashion] industry. Hip Candy is a fun forum for readers to come and share their evaluations on style, (the contemporary traits, fashion donuts…) celeb (what they have been wearing, what were they thinking?!) the modern-day happenings in amusement, with a bit bit of what’s occurring with me thrown in for proper measure.
2. If you could describe your readers in 3 sentences or much less what might you say?
I was amazed to study these days that a number of my readers are as younger as 12! But I additionally have extra “pro” readers, ladies over 50 and past as well as every age (and gender) in between. Hip Candy readers are very opinionated. Even even though most of them normally accept as true with most matters I opine, and “wax poetic” about, they do not continually consider everything I positioned down, and that’s okay! Having a difference of opinion is what makes us unique! One of my maxima commented posts (sixty-nine remarks at ultimate count) has a firestorm of strong opinions on it from begin to finish
Anyone who takes a day out of their busy day to click on onto to Hip Candy read a post and percentage their evaluations is greater than okay with me.
Three. How has running a blog superior your profession?
Wow. That’s the sort of loaded question! I’d in no way genuinely taken into consideration myself an “author”, however after starting Hip Candy, I slowly started permit myself suppose in any other case. My weblog has already reached tiers that I wouldn’t have imagined once I started out it. I figured it’d just be a laugh hobby. The response because I began it’s been exceptional already! It’s very humbling. Some of the more noteworthy improvements have been 1) exposure to the hundreds from carrying out the “Top Model” interviews 2) getting credentialed and being invited to Fashion Week from my fashion coverage on the weblog coupled with strong readership 3) That same strong readership translating into monthly advert sales generated on Hip Candy four) all-rate paid journeys to cover exchange indicates and events ([http://blogs.Dreambrizo.Com/kbis_2007/]) five) reputation and acknowledgement from magazines, and in the end and in the end, 6) constructed in call popularity for a future apparel launch! Blogging has truly been a wonder and a blessing and I stay up for greater in 2008!
Four. On average, handiest 12% of ladies bloggers have featured on pinnacle one hundred lists. Why do you think that is?
I hadn’t heard this statistic before, however, it is quite astonishing for the reason that I did listen that about 1/2 of the people blogging proper now are ladies. I do not actually know why more women aren’t considered pinnacle bloggers. I’d love to discover that out myself. I’d love to find out what we as girls should do to the degree the playing area. I’m not as privy as I’d like to be on how blog ranking works. I’ve made a pair lists within the beyond, however until you are a website like Technorati who ranks blogs on several specific statistically primarily based standards, I’m no longer sure how an awful lot weight it holds. That being said, I’m continually grateful to be covered on humans’ “Top” list, whatever the standards!
5. If you may provide one phrase of advice to women bloggers these days what would it be?
My phrase of recommendation to ladies bloggers might be to now not surrender! So a lot of us who may additionally have a robust voice on whatever subject, fall with the aid of the wayside after beginning blogs and do not ever see the full fruit of what might have been. Unless you’re a superstar, no person ever starts out with thousands and thousands of readers! I’m still striving for that myself! So it’s honestly a system, and growing pains are a part of that system. I can remember lower back when my mom and a few of my pals made up the entirety of my readership. But in case you’re putting out proper content, readers will continually observe. Have religion in your self and what you’re doing! Especially if you like it.
Charlene Li / Groundswell: Winning In a World Transformed by way of Social Technologies
Charlene Li knows what she’s talking approximately and he or she is captivated with it. Groundswell: Winning In a World Transformed by Social Technologies is one of the high-quality written blogs on the web, period. Charlene is a professional on technology like blogs and social networking and uses this understanding to guide the advertising and studies group at Forrester.
Charlene does not just write approximately her ardor, she consults others approximately trends and methods surrounding her niche. She is one of the most quoted analysts and has seemed in The NewsHour With Jim Lehrer, CNN, NPR, and BBC, as well as The Wall Street, Journal, The New York Times, and BusinessWeek. As a count of truth, at the same time as penning this biography and researching Charlene’s accomplishments, an industrial for 60 mins phase on Facebook changed into advertised, Charlene furnished history on that tale. Reading Charlene’s weblog has individually advanced my profession as a technology leader inside my enterprise and has stored me fully updated on revolutionary advertising and marketing solutions via social networks and running a blog. I am very honored to have her take some time to attain out my readers on the subject of women and blogger.
1. What is the focus of your weblog and why did you pick this specific niche?
The cognizance is traits in interactive and social technologies generally for advertising and marketing purposes. Most lately, the focus is on the use of social technologies and supports a brand new e-book that I’m publishing in April 2008. The blog is an extension of my work at Forrester Research.
2. If you may describe your readers in 3 sentences or much less what might you say?
I even have three very unique readers: 1) Businesspeople interested in leverage interactive and social technology, typically in advertising; 2) Influential press and women bloggers; three) Thought leaders inside the subject, whom I can tap for research functions.
Three. How has running a blog advanced your profession?
Oh, in so many methods! It’s given me visibility past the confined Forrester consumer base and prolonged my influence fantastically. I have contacts that I might never have developed with out the blog. And I rely upon it continues to conduct research amongst a network that does not exist everywhere else. As such, I have to get right to entry to higher research faster than absolutely everyone else within the enterprise.
Four. On average, simplest 12% of women bloggers are featured on top a hundred lists. Why do you suspect that is?
I’m assuming which you imply simplest 12% of pinnacle bloggers are girls. This is partially a count of who does the list. And frankly, why does it count number if you’re a “top” blogger? The maximum crucial element is to know who your reader is and to hyper-serve them better than every body else. I’m not going to ever make it on the Technorati 100 listing, but I’m simply taken into consideration a “pinnacle blogger” in my subject.
The different way to have a look at its miles do women keep in mind themselves to be a top blogger? If the state is 12% of women bloggers remember themselves to be top bloggers, then we’ve got a self-esteem trouble!
5. If you could give one word of recommendation to girls bloggers nowadays what would it not be?
Be proper to your self and in your reader. There’s not anything worse than a blogger who is striving to be something they aren’t.
Tierra Bernard Law Montgomery is the Vice President of Training & IT Development at Joy Corporation of Baton Rouge as well as a former Adjunct Professor at Baton Rouge Community College’s Small Business Training Center, in which she teaches employees of Cox Communications, Casino Rouge, and Shaw, Inc. Laptop literacy and talent in Microsoft Office Applications. Ms. Sir Bernard Law has an immeasurable amount of experience dealing the displaced network. She presently serves on the LARebuilds steerage committee and additionally designed and implemented Joy Corporation’s Community Technology Initiative providing education to the network freed from the price the usage of Microsoft Unlimited Potential Curriculum.
