Some people ask whether or not PPC advertising is still worth it today. The short and sweet answer is yes. Researchers report that Google has generated a 16% revenue increase from advertising compared to last year. If you want to see your ROI increasing in that same direction, you might want to hire the best-suited PPC services for your enterprise.
Google reported a 40 per cent revenue increase for its cloud services business line. This represents a big leap from $4.25 billion to $6.2 billion.
There are three primary types of PPC ad campaigns that you might want to explore. They include the following:
- Search: It is basically the text-based ads that show up on Google searches. They include the ones that appear on shopping banners, shopping page ads, as well as sponsored links.
- Display: Search network results refer to image-based ads that are placed on different websites. These are the ads that you usually find on the sides, top, bottom, and other areas of an optimized website. Your options include footer images, sidebar images, and banner ads.
- Video Ads: Good examples of ads of this type are the short video clip ads that you find on YouTube and Facebook. These video ads can appear before, after, or in specific times in between the stream of monetized videos.
So, you’re still not convinced? Check out the following list of the biggest benefits that you can get from using PPC services:
1. Cost-effective Method to Reach Audience
Hiring PPC services is a more cost-effective method compared to other advertising campaigns. You are given total control over your budget, ad placements, and client targeting. You only pay for certain targeted actions. You find a balance between the results that you want to get and your budget constraints.
2. It Creates Warm Leads
Warm leads have a better conversion rate compared to cold leads since you are reaching out to potential customers who are actively searching for your type product offerings.
3. User Data Helps Fine Tune Your SEO Strategy
The results you get from your PPC ad campaign is a more realistic way to gauge the success rate of your marketing efforts. The results will tell you which ads appeal to certain demographics. You will be able to determine which keywords tend to convert, how much does it cost to get that done, and what percentage is your success rate.
4. Smart Retargeting
PPC services companies can help you target the same customers that fit your client persona. Retargeting is a powerful strategy because you already know which users are actually interested in your products.
5. Instant Traffic
With PPC advertising, there is no need to compete for the first spot on the SERPs. There are slots on the SERPs that are yours for the taking. Yes, it is true that organic growth will take at least several months. PPC on the other hand gives you the results almost instantly.
6. It Brings About Positive ROI
The performance of PPC ads can be measured, it can be improved, and, of course, you can monetize it. The key performance indicators can be easily accessed and with information right at your fingertips, you can make immediate changes in your ad campaigns to increase positive results.
7. They are Not Algorithm Dependent
Do you remember the last time the latest search engine algorithm update crushed your SEO efforts? Unlike organic-search-dependent SEO, the results you get from PPC services remain unaffected.
8. Multi-Layer Targeting Options
With PPC advertising, the relevant demographics such as client interests, locations, ages, and others are at your fingertips. It allows you to easily target a delimited client segment. As you experiment and tweak your ad campaigns, you can easily determine which market segment responds well to your ad campaigns.
9. Boosts Social Media Efforts
You can integrate your PPC campaigns with your social media efforts. Doing this doesn’t just make things simpler, it can also reduce costs. The cross channel customer data can help you improve the results of your campaigns.
10. Smart Retargeting
The metrics you get from PPC ad campaigns can help you determine how far along your marketing and sales channels your customers went. You can then retarget the ones that went deep but not deep enough to convert into actual customers. You can also use it to retarget current customers as well.
These are the top 10 benefits of PPC advertising. If you want to take advantage of these benefits, contact a PPC advertising service provider today. Use the tools that will mean the most to your business.