Customer satisfaction is the key to make it big with your online store. As per ecommerce stats report, 96 percent of Americans prefer to shop online today. Thus, you have a huge market to tap into for your virtual shop. Improved customer care on your part will duly leverage your conversion rates, rewarding you with enhanced ROI. Here are the top expert tips to boost the satisfaction level for your online customers.
Precise product descriptions & images
Albeit online shopping has become a growing trend today, a lot of shoppers are apprehensive of buying online given the absence of the physical touch of the product. It’s true that you can’t make your shoppers touch or feel your goodies manually. But you can put efforts to refine their experience at your online store. Thus, you have to be particular about the most precise and detailed product descriptions. Mention each minor and major specification of your products clearly on the product pages.
Be careful of the images as well. You have to get premium quality high definition images for each of your products. Make sure to get pictures from multiple angles of an item to help your online customers attain a comprehensive view.
The bottom-line is to provide enough information that will enable your online customers to reach an informed decision and also inspire the purchase intent.
Create personalized experiences
In fact, 59% of marketers have reported of experiencing high ROI from personalized efforts.
Invest in customer training courses
Having a customer care department is not to enhance the satisfaction level of your online customers. You have to ensure smart customer care executives skilled in every aspect of impeccable customer care. It will be wiser to invest in customer service training courses for your client care executives to assure the best professional customer care on their part. Atton Institute is one of the leading names when it comes to top-notch result-driven customer service and care training. The institute offers highly focused & intensive professional corporate seminars & academic programs on every facet client service. Based in Dubai, the organization offers its training courses across the UAE and other regions. For more info on Atton Institute training courses, visit https://atton-institute.com/training-courses/customer-service.html.
Offer multiple contact options
One of the best ways to keep your customers happy is to enable them to contact you easily. Thus, you have to assure multiple contact options for your online store- including email, live chat and telephone. You would also need to stay active on social media profiles as social networking sites are fast becoming major business channels.
Promise 24/7 support
Your customers expect round the clock response so that they can get an immediate answer to their queries anytime. It could be difficult for your human customer care executives to stay responsive round the clock and for all the right reasons. But don’t worry, you have AI-powered chat-bots to help you here. These bots function almost like humans and since these are bots they can work tirelessly 24/7.
You should also make sure to ask for feedback from each and every customer. Insights derived directly from customers would give you a better idea on the strong and weak points about your online store. It will eventually help you to fix the glitches and guarantee a more rewarding experience for your online customers.