Many business owners fixate on achieving a top search ranking for their website. They exhaust all their time, money, and resources into chasing that coveted number one ranking. While search engine optimization (SEO) is important, it’s not enough to succeed online anymore. As a business owner, you should explore other digital marketing channels for five reasons.
#1) Search Rankings Take Months to Acquire
SEO doesn’t offer instant results. On the contrary, it can take Google up to six months to adjust your site’s ranking after you’ve optimized it. Waiting six months to generate sales or conversions isn’t an option for small businesses. Many small businesses need actionable marketing channels that yield immediate results, and SEO alone doesn’t meet this criterion.
#2) Google Now Shows Fewer Local Listings
SEO isn’t enough because Google recently reduced the local listings it displays in its search results. Just a few years ago, Google showed seven local listings. When you search for a local business, the Mountain View company will offer the seven most relevant local listings above the organic results. However, Google only says three local listings, the local 3-pack.
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#3) Success Isn’t Guaranteed
Of course, there’s no guarantee that your website will achieve a top search ranking. A competitor may still outrank you even if you perform all the right on-site and off-site optimization tactics.
#4) Videos in Search Results
Google’s organic search results don’t consist strictly of websites; they also feature YouTube videos. If Google believes a YouTube video is more relevant for a specific search term, it will rank that video higher than your site. And with video expected to account for 82 percent of all internet traffic over the next five years, we’ll probably see more YouTube listings appearing in Google’s search results.
#5) Limited Targeting
Finally, SEO offers limited targeting options compared to other digital marketing channels. You can optimize your site for specific keywords, but that’s about it. With pay-per-click (PPC) marketing like AdWords or Bing Ads, you can target users by keywords, geographic region, device, and more.
Rather than focusing strictly on SEO, consider a multi-pronged approach to www.ldseosydney.com.au can help your business create a stronger, more successful online presence that drives real results.