Today, everything is online, so the online marketplace is in expansion and won’t stop growing. Everyone wants their website at the top of the Google search results, so if you want to build good sites with high-quality rankings, SEO is the first thing you should pay attention to when choosing your web hosting. Reliable web hosting is one of the most important things for SEO – when it’s fast, it can help you get an advantage over the competition, but it can hold you back if it’s slow.
When we talk about SEO, it’s all in the details, and by details, we mean your choice of a web host.
If you have ever wondered how web hosting plans affect SEO, here are a few things you’ll be interested in.
No one likes to sit in front of a screen waiting for a website to load. All that people need is a fast website where they can find what they want in 2 seconds. If your site loads faster, the better it will be positioned in the search engines, which is very important. If the loading host is slow, this will result in a poor user experience.
Websites that load more than 2 or 3 seconds are hell for visitors – it’s more likely that they will exit and switch to the next look-alike site, which means poor metrics, and you don’t want that. To ensure your customer’s or visitors’ happiness, take advantage of speed as an SEO ranking factor. In many cases, a bad web host can slow down your website’s performance, and, therefore, it will not realize the opening goal for your pages.
So there’s another factor that influences the performance of your site. Cheap hosting sounds like a good idea, but it’s often located in the country you are targeting. For example: if you run your business in Austria, you want your website in an Austrian data center, and if you operate worldwide, you want a CDN (Content Delivery Network) hosting that has bases around the world.
If you’re using VPS or a dedicated server, your server’s physical location is critical – the farther it is from visitors, the slower your site will load. To avoid your website’s negative impact by server location, choose a host near your customer base.
An important element that can be fatal for SEO is website security. There is always a chance of catastrophic scenarios where your website is hacked, and all your data gets hijacked. Even if you don’t want to think about it, there is always a possibility your worst nightmare getting true, so the sooner you secure your website and data – the better.
To be sure you won’t lose all your data, you need a high-quality host who will alert you when any element of your website is insecure and provide you firewall and antivirus for your site. Also, very important (because nobody’s perfect) that your host can provide you a backup someplace so you can safely and quickly recover the website in any case of catastrophe.
The first sign of a non-reliable web host is when your website suffers from downtime frequently. Honestly, no-host can guarantee 100% uptime, but the better your host, the better uptime your website will have. When your site suffers frequent downtime, Google will recognize it as non-trust, so it will not send users to your site. This problem can hurt user experience – you tried to reach the website a few times, it’s down so that you won’t come back. To avoid downtime to your website, you should choose the best available host. One of the recommended hosting based on the review on WebsitePlanet is Hostinger.
If you have a small business, shared hosting may sound like a good idea because it’s cheaper. But remember, cheaper is not better. Google has some limits, and it doesn’t prefer websites hosted on a shared server because it is against SEO’s ethical guidelines. Also, spamming is the biggest disadvantage of shared hosting, affecting your website ranking. If you want a secure website and prevent data theft, shared hosting is not your cup of tea.
A website that has a bad host will become a disaster. But even if you have great hosting, it doesn’t mean that you will have your website boosted by some miracle to the top of the search results. You still need to follow a structured SEO process. If you follow these rules, you will build a solid foundation for SEO results.