24 most effective free SEO tools for dominant search engines

By using the right tools you are sure of getting the right results faster and with ease. To begin with, you can fast track your SERP ranking by creating an account on Serpbook.

To help you choose the right tools, we have compiled a gigantic list of free SEO tools that can lead you into SEO stardom.

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1.Free Microsoft SEO Toolkit

Used on windows platform. Comes with a bundle of features such as analyzing SEO-friendliness of the content and tweaking site’s robots.txt and sitemaps to come up with detailed recommendations.

2.Robots. Txt generator

A robots.txt is a file in your home directory that tells the web robots which action to take in a given web page. They can be ignored in cases where malware robots are scanning your web pages for security reasons.

3.Google Pagespeed Insights

It analyzes the loading speed of web pages on mobile and desktop devices. The tool will also provide you with a grading score based on the speed and point out areas that need improvement.

4.Moz Local

Moz Local is a free SEO tool that shows your business listing on platforms such as Google reviews and many more. Moz Local can reply to Google reviews if connected to your Google My Business account. It can also generate a new set of listing on Google My Business account.

It is a keyword generator tool that provides 700+ suggestions and alphabetically lists them for you to choose. Anyone stuck with coming up with keywords can use this tool.

6.Open Site Explorer

Open Site Explorer Analyzes links that are coming your way, providing you with information about which link is more impactful and which web page is receiving more links.

7.Google Keyword Planner

If you want to know which terms people are searching for, use this tool. By entering a phrase or word, you will be provided with insightful information on search volume, competition and also suggest better keywords you can use

8.Google Trends

Displays the change in search volume of desired keywords. Once you type in the keyword, it will show you how it is performing and provide you with keywords that show a rising potential

9.QuickSprout Website Analyzer

As its name suggests, it does a holistic analysis of your website. This includes the speed, SEO score, social share score, speed, tags and competitor comparison.

10.Schema Creator

This tool helps you customize how data on your website is displayed on search engines such as; people, reviews, events, and organizations. To do this, create a Schema code and copy paste it to your website.


This is a competitor research tool. Let’s you view site traffic between two websites in real time.

12.SERP rank checker

Ranks your site in relation to specific terms. To do this key in your website and keyword, and voila! You’ll see your ranking. You can also decide to leave the website field blank.


Will search and display duplicated content. When you type the URL of a blog post, it will tell you where else such content exists online.

14.Find Broken Links

It discovers those broken links through a thorough analysis of your site. It will recommend ways on how to fix these links promptly.

15.Searchmetrics Website Analyzer

Displays how your site ranks in both search and social. More to this it displays some of your top terms on the site. It is a free easy to use SEO tool that is readily available on the internet.

16.SEO Site Checkup

SEO Site Checkup runs a fast audit on your site checking for perfect tags and also displays some of the errors on your site. With this information at hand, it will give you a rating of 0-100, with 0 being poor and 100 indicates your site is perfect.


Want to see how search engines view your website? Just type your site URL, and the tool will display everything as it appears to the search engines. Such information can be helpful in guiding you on how to improve your site for better SEO ranking.

18.XML Sitemaps

Will create sitemaps for you. When you enter site’s URL, XML Sitemap will create a sitemap that can be uploaded to Google Webmaster Tools.

19.Google Webmaster Tools

It is a useful tool for consistent web analysis giving you an overview of how your site appears to search engines. It will provide error reports, let you see any alerts or indexing errors and issues.


It is a free keyword ranker tool. It automatically checks your keyword ranking on several search engines such as Bing, Yahoo, and Google.


This SEO tool pings your URL in all dominant search engines. It comes as a breather to people who’ve been craving to ping their sites all along. Now, with this site, you can do it in a matter of seconds.


Linkody will let you track your site and your competitor’s backlinks on a daily basis. If some of the links are bad, its disavow feature will allow you to submit them to Google with ease to avoid penalties.


It is one of the best keyword tools. It lets you view which backlinks run malware by running the malware and phishing filter. Scrapebox will automatically provide you with a list of blogs that can accept your guest post based on your niche.


Pingdom helps you analyze the loading speed of your sites. It does this by providing you with solutions to better increase the performance of the site.


The above SEO tools can really help you to have a better SEO ranking on dominant search engines. The best part is that these tools are freely available on the internet. Additionally, you don’t need to be an expert to use them, go through their manuals and you will have a smooth time using them.

About author

I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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