In the last 10 years, the health industry has witnessed some major breakthroughs in regards to supplements that appear fueled by consumers seeking more natural ways to take care of their health. Natural health remedies are not just limited to vitamins. The ever-growing list also includes other forms and extracts. Organic food is also becoming more popular as consumers are willing to pay extra for fresher food that is not genetically modified.
How do you eat smarter? What vitamins are you lacking? Are there supplements you can begin consuming today that may prevent horrible, often tragic diseases in the future? They are all great questions and will hopefully be answered in the near future.
Supplements with Great Demand
It no longer is debatable: Food supplements offer a cost-effective option for a healthier lifestyle. It is why so many consumers are introducing supplements to their diet. Omega-3s, fish oil, glucosamine, probiotics, and chondroitin remain the most common, though the list is growing rapidly. Additionally, it is surprising how the demographic for consumers of natural supplements is no longer limited to the elderly.
New Multiple-Ingredient Supplements
Another hot trend with natural health is multiple-ingredient supplements. In the past, single-ingredient supplements were largely the norm, though it has drastically shifted in the past few years. Multiple-ingredient supplements are gaining popularity because they could aid or prevent a number of different health issues.
Supplements and Brain Health
Perhaps the biggest reason natural supplements have exploded over the past few years is the connection they may have with a healthy brain.
Consequently, discoveries recently linked between a healthy brain and supplements have provided the market with gigantic growth. Among the more popular supplements out there, VitaePro and Nordic Naturals lead the race at the moment.
Supplements are no longer exclusive to older demographics. In fact, the Natural Marketing Institute found that in 2013, 68 percent of millennials used a supplement in the past 30 days compared to 50 percent in 2009. The trend corresponds with an overall increase to 73 percent of the general population in 2013 compared to 62 percent. Millennials – like those in many demographics – are taking more notice when it comes to their health, especially when it comes to alternative medicine. Celebrities are also getting people to take notice by offering personal endorsements.
Organic Health Supplements
Organic is no longer a foreign word, especially in Europe and America. In fact, a lot like multi-ingredient formulas, the organic health supplements market has erupted over the last few years, especially as economic circumstances have improved. There are a number of nutritional companies – like Super Diets – making the move to become organic certified in order to improve legitimacy. Millennials, in particular, are demonstrating a pressing desire for organic options when it comes to food consumption, and it does not appear this trend will disappear anytime soon. Processed food may be cheaper, but organic food is being consumed at a higher rate than ever.
Health Industry Accepting Dietary Supplements
Europe leads the acceptance of dietary supplements, with the United States following closely behind. According to NaturalProductsInsider.com, the dietary supplement market in Europe alone is expected to expand by about 9.5 percent over the course of the next few years. By 2020, the market will be over $8 billion. Germany and Italy have also taken notice. None of this would be possible without acceptance from the health industry, as natural health remedies are far from the first form of alternative medicine. The truth is that more health professionals are accepting dietary supplements as a strong form of medicine with vast potential. Clinics are more likely to recommend dietary supplements than ever before.
Probiotics and Cognitive Health
Probiotics are not new to the market, though the understanding of them has expanded lately. Bacteria may be considered a naughty word – and it is for the most part – however, there is “good bacteria” that offers therapeutic benefits. Probiotics have been used in the past to treat digestive issues, such as irritable bowel syndrome and inflammatory bowel disease, as well as skin conditions (like eczema). The living bacteria are also proven to prevent allergies and colds and help with oral health. Recently, it was announced that probiotics could help with depression based on scientifically proven studies. You can find probiotics in the form of L Acidophilus, L plantarum, L reuteri, L rhamnosus, and more.
Where do you go from here? The sheer number of natural health products is astonishing and will likely continue to grow. Like any form of alternative medicine that you shop for online, always be careful; just because it says it’s a probiotic or multi-ingredient formula does not make it so. The good news is that the industry is heavily regulated by the government, yet some products slip through the cracks.
Natural supplements have a ton of promise.