Starting your own wedding planning business can be one of the most rewarding professions out, but also one of the hardest to break into. After all, this requires specific knowledge of the wedding industry, as well as a strategy on how to go to market. And if this has been a goal of yours without much of a plan on how to pursue, then I’ve provided a few helpful tips on how to get started. Check them out below:
Know The Costs
Although starting a wedding planning business can be something that you start from home, that doesn’t necessarily mean it doesn’t come with some costs. In fact, as noted by the Small Business Administration, the averagecan cost to start, which depending on your overhead barely scratches the surface. And if you’ve been looking to start a wedding planning business, then that number can vary quite a bit.
Planning your budget is all about knowing the estimated costs of what you need to versus what you should prepare for. For example, if you live in an area with a good wedding industry that’s a 20-minute drive from the center of town, then be expected to travel quite a bit by car. Furthermore, be expected to pay for getting your name out there from the jump, giving yourself the best opportunity for visibility in a somewhat competitive field. Remember, a good rule of thumb overall for preparing your budget is by overprotecting than trying to place it last minute, which you’ll thank yourself much more later down the road.
Establish Strong Partnerships
A prettyfor the wedding planning industry is the type of partnerships you can bring on and how those brands validate you in the long-term. This can sometimes be a daunting task, as developing brand partnerships largely deals with a quid-pro-quo type agreement, where they’re gaining something from you as well. And as noted by LucidPress, with of consumers citing shared values as the reason they have a relationship with a brand, not being able to come out the gate with some strong partners will put you in a position well below the competition.
Depending on the number of connections that you have, start out by making a list of who these people are and what their specialty within the industry. The more big-ticket items (i.e., the venue and catering) you can knock out the better, as those aspects are some that your clients will appreciate immediately. Always keep a list of standards; for example, if you need to hire someone for athat’s relatively inexpensive. This is a practice to keep up with over time consistently, giving you the best chance of success in the long haul.
Get Social With It
Perhaps one of the best marketing strategies in the wedding business, social media can be a significant help in getting your planning business off the ground. This is a primary focus of research because as noted by Social Media Today, approximatelypeople use Pinterest every year to plan their wedding. And if you’re looking to tackle this audience, it’s best you start looking towards social too.
With social, the most significant factor you need to be mindful of is engagement, which is essentially how often people comment back or like your posts, as well as start following you. The goal here is to start a conversation with your audience, giving you a dialogue to improve and grow your company. Your mission with every engagement should be to win over customers, no matter if that means they’re buying today, tomorrow, next week, or next month. Especially considering the wedding industry usually deals with one-time customers, your role should be to play the coach while not giving away too many of your plays, eventually bringing people in to want to learn more about your firm.
Keep It Local
Finally, as the wedding industry is primarily regional, it’s important to stay local while you’re starting out. While I understand you don’t want to isolate yourself from any potential leads, your advertising and marketing should remain geo-centric. Especially when it comes to dealing with digital, keeping your inbound efforts local can be clutch, as it provides the best chance of closing a sale.
An excellent example is with something like SEO, which as noted by Junto Digital,of online experiences begin with search, which shows a lot on the local forefront. For example, if I’m looking to get married in the Blue Ridge Mountains, then owning that search term could be crucial, such as “Blue+Ridge+wedding+planner” or something to the like. See what type of local advertising routes you can master in bringing on new customers, as this is a primary method people seek out when looking to get married.
What are you most excited about in starting a wedding planning business? Comment with your answers below!