Starting your own wedding planning business can be one of the most rewarding professions and one of the hardest to break into. After all, this requires specific knowledge of the wedding industry and a strategy for going to market. And if this has been a goal of yours without much of a plan on how to pursue it, then I’ve provided a few helpful tips on how to get started. Check them out below:
Know The Costs
Although starting a wedding planning business can be something you start from home, that doesn’t necessarily mean it doesn’t come with some costs. As noted by the Small Business Administration, the average small business can cost between $1,000 to $5,000 to start, which depending on your overhead, barely scratches the surface. And if you’ve been looking to start a wedding planning business, that number can vary quite a bit.
Planning your budget is about knowing the estimated costs of what you need versus what you should prepare for. For example, if you live in an area with a good wedding industry that’s a 20-minute drive from the center of town, then be expected to travel quite a bit by car. Furthermore, be expected to pay for getting your name out there from the jump, giving yourself the best opportunity for visibility in a somewhat competitive field. Remember, a good rule of thumb overall for preparing your budget is overprotecting rather than placing it last minute, which you’ll thank yourself much more later down the road.
Establish Strong Partnerships
A 64 percent of consumers citing shared values as the reason they have a relationship with a brand, not being able to come out the gate with some strong partners will put you in a position well below the competition.
Depending on your number of connections, start by listing who these people are and their specialties. The more big-ticket items (i.e., the venue and catering) you can knock out, the better, as those aspects are some that your clients will appreciate immediately. Always keep a list of standards; for example, if you need to hire someone for a wedding dress, that’s relatively inexpensive. This is a practice to keep up with overtime consistently, giving you the best chance of success in the long haul.
Get Social With It
Perhaps one of the best marketing strategies in the wedding business, social media can significantly help get your planning business off the ground. This is a primary focus of research because, as noted by Social Media Today, approximately 40 million people use Pinterest every year to plan their weddings. And if you’re looking to tackle this audience, you should start looking towards social too.
With social, the most significant factor you need to be mindful of is engagement, which is essentially how often people comment back or like your posts and start following you. The goal here is to create a conversation with your audience, giving you a dialogue to improve and grow your company. Your mission with every engagement should be to win over customers, no matter if that means they’re buying today, tomorrow, next week, or next month. Especially considering the wedding industry usually deals with one-time customers, your role should be to play the coach while not giving away too many of your plays, eventually bringing people in to want to learn more about your firm.
Keep It Local
Finally, as the wedding industry is primarily regional, staying local while starting is important. While I understand you don’t want to isolate yourself from potential leads, your advertising and marketing should remain geo-centric. Especially when dealing with digital, keeping your inbound efforts local can be clutch, as it provides the best chance of closing a sale.
See what type of local advertising routes you can master in bringing on new customers, as this is a primary method people seek out when looking to get married. An excellent example is SEO, in which, as noted by Junto Digital, 93 percent of online experiences begin with search, which shows a lot on the local forefront. For example, if I’m looking to get married in the Blue Ridge Mountains, owning that search term could be crucial, such as “Blue+Ridge+wedding+planner” or something similar.
What are you most excited about in starting a wedding planning business? Comment with your answers below!