Starting your own wedding planning business can be one of the most rewarding professions out and one of the hardest to break into. After all, this requires specific knowledge of the wedding industry and a strategy on how to go to market. And if this has been a goal of yours without much of a plan on how to pursue it, then I’ve provided a few helpful tips on how to get started. Check them out below:
Know The Costs
Although starting a wedding planning business can be something that you start from home, that doesn’t necessarily mean it doesn’t come with some costs. In fact, as noted by the Small Business Administration, the averageof consumers citing shared values as the reason they have a relationship with a brand, not being able to come out the gate with some strong partners will put you in a position well below the competition.
Depending on the number of connections you have, start by making a list of who these people are and their specialty. The more big-ticket items (i.e., the venue and catering) you can knock out, the better, as those aspects are some that your clients will appreciate immediately. Always keep a list of standards; for example, if you need to hire someone for athat’s relatively inexpensive. This is a practice to keep up with overtime consistently, giving you the best chance of success in the long haul.
Get Social With It
Perhaps one of the best marketing strategies in the wedding business, social media can be a significant help in getting your planning business off the ground. This is a primary focus of research because, as noted by Social Media Today, approximatelypeople use Pinterest every year to plan their wedding. And if you’re looking to tackle this audience, you should start looking towards social too.
With social, the most significant factor you need to be mindful of is engagement, which is essentially how often people comment back or like your posts and start following you. The goal here is to start a conversation with your audience, giving you a dialogue to improve and grow your company. Your mission with every engagement should be to win over customers, no matter if that means they’re buying today, tomorrow, next week, or next month. Especially considering the wedding industry usually deals with one-time customers, your role should be to play the coach while not giving away too many of your plays, eventually bringing people in to want to learn more about your firm.
Keep It Local
Finally, as the wedding industry is primarily regional, it’s important to stay local while you’re starting. While I understand you don’t want to isolate yourself from any potential leads, your advertising and marketing should remain geo-centric. Especially when dealing with digital, keeping your inbound efforts local can be clutch, as it provides the best chance of closing a sale.
An excellent example is with something like SEO, which, as noted by Junto Digital,of online experiences begin with search, which shows a lot on the local forefront. For example, if I’m looking to get married in the Blue Ridge Mountains, owning that search term could be crucial, such as “Blue+Ridge+wedding+planner” or something to the like. See what type of local advertising routes you can master in bringing on new customers, as this is a primary method people seek out when looking to get married.
What are you most excited about in starting a wedding planning business? Comment with your answers below!