Corporate gifting has always been a successful way to establish a sound and lasting relationship with your clients and employees alike. It doesn’t have to be very frequent or something extraordinary. Even a small gesture of appreciation could work wonders as your clients will feel valued for their association with your company. Your employees feel motivated to perform better. Giving just anything as a gift won’t suffice; you need to carefully plan and think about your choices to impact your audience, especially when it is associated with your brand. Here are some helpful tips for successful corporate gift giving. Read more to find out.
1. Personalize your way out!
Customized promotional products have always found a way to win a place in the lives and the good books of your clients. People love companies who make an extra effort to show their appreciation and love. This tactic often rewards you with a faithful client base of customers who also develop a sense of belongingness towards your brand. Giving away products customized with their names written to your old and new clients is a great way to establish strong connections with them. Gift things that your clients might utilize in their daily lives.
2. Less is more.
Always remember that quality matters more than quantity. You don’t have to shower your customers frequently with small and cheap; instead, give nicer and fewer gifts. Be thoughtful in terms of what you are gifting. Go for things that are unique and useful at the same time. Also, differentiate between your most loyal, closest, and potential customers at the time of gifting, as not everyone has the same level of association with your company. The idea is to turn your new or potential clients into your regular ones and continue the same good relations with your old clients.
3. Tried and Tested
Whenever you select an item as a gift to your customers, it is always better to analyze and try it yourself before fixing it as the final gift. For example, if you are giving food items, you must taste them yourself before sending them to your corporate contacts. You should also check with your suppliers that the food items arrive on time and along with good packaging. A broken, stale, or decayed food item as a gift will highly affect your organization’s reputation.
4. Know the right occasions.
Almost all brands and organizations giveaway gifts on festivals and holidays, and since your clients are immersed with presents during this season, your gifts normally get hurled aside or overlooked. One way to tackle this problem is by gifting your customers during off-season times. It doesn’t always have to be a festival or the year-end, you can do it on anniversaries of your business or simply on your clients’ birthday. These will surely make an impact in front of your customers. Keep in mind that unexpected gifts are the best and the most loved!
