Does your team have enough creativity to tackle the challenges facing your company today?
That’s not a trick question. Creative teams — those staffed with graduates of digital arts schools like the Arts and Technology Centre and liberal arts programs like those found at public universities such as Evergreen State College and private institutions such as Claremont McKenna College — are better equipped for success than those with limited capacity to think outside the box.
Not convinced? Consider these six benefits of adding creatives to your team, no matter your industry.
1. They’re More Likely to Think Outside The Box
Creatives are more likely to bring fresh perspectives to problems new and old — to think outside the box. Creative degree and certificate programs don’t simply encourage this type of thinking; they mandate it, and those with higher outside-the-box aptitude often gravitate to them in the first place.
2. They’re Trained to Think Across Disciplines
Creative degree- and certificate-holders are trained for true cross-disciplinary thinking. The typical creative knows that his or her field does not hold all the answers, and they’re willing to listen to perspectives that they haven’t yet considered — really listen, rather than simply pay lip service. When teams bridge disciplinary divides, breakthroughs become more likely.
3. They Make Have More Pragmatic Skills Than You Expect
Don’t confuse “creative” with “generalist.” Many creative degree- and certificate-holders have highly specialized, highly pragmatic skills that could give your organization the edge it needs to thrive in a competitive marketplace. Digital arts school graduates, for instance, may specialize in 3D animation, or sound editing, or graphic design; even if you’ve hired them for another role entirely, these skills may come in handy when the rubber meets the road.
4. Their Members Are More Likely to Achieve Professional Success
According to Inside Higher Ed, liberal arts grads are actually more likely to achieve professional success and mobility than non-liberal arts grads. The same can be said for digital arts school grads holding pragmatic degrees and certificates. As a cohort, these folks are immensely marketable; if you don’t see their potential, your competitor surely will.
5. They’re Better Communicators
Creatives tend to be better communicators than their more siloed counterparts. That’s the natural outcome of an education that rewards interpersonal cooperation and interdisciplinary engagement, and it’s dynamite for teams previously hampered by poor or nonexistent internal communication.
6. They’re Better Equipped to Solve Vexing Problems
Creatives are more resilient than they get credit for. They’re used to asking (and attempting to answer) truly difficult questions, some of which may not have satisfying answers at all. You can count on them to keep at it as long as necessary to get the job done.
Is Your Team Creative Enough?
Creativity comes at a premium these days. While no one’s saying you should toss out your entire technical staff and start fresh with digital arts grads, it might not be a bad idea to gently manage out the stuffiest members of your old guard as you hire fresher faces. At the end of the day, creative teams tend to be more resilient, more productive, and plain-old more effective than teams without that sort of vitality.
The choice is clear, as is your charge. Here’s building the creative workplace of the future.