In this day and age, big data has not only come to dominate boardrooms by fueling business decisions, but now, decision-makers are leveraging predictive analytics based on big data to power business-critical marketing decisions. This…
We are inundated with information all day, every day. A 2009 study conducted by researchers at the University of California—San Diego estimated that the average American at the time was exposed to 34 gigabytes (or…
What is digital marketing? It’s only through marketing that a company develops its fame and integrity. There was a time when marketing was done by calling, banners, notices, newspapers, etc. But that’s all long gone!…
