Training for Sport and Performance

“Training” implies the pursuit of a well-described intention or set of desires. Faster, higher, more potent. People Specifically Adapt to the Imposed Demands (SAID Principle)… And those needs can be intellectual, emotional, structural, metabolic, and…

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Powerful Women in Sports

Adweek celebrates advertising and media MVPs, an exec who refused to alternate for a job, and one awesome soccer superstar. Athletics are regularly championed as a top-notch way to analyze the electricity of teamwork, dedication,…