Austin-based WP Engine, which focuses on website hosting and powering WordPress sites, has acquired digital revel in platform Flywheel to create a better workflow, virtual revel in, and creative system for its clients. It is not disclosing the charge of the acquisition.
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“We assume [Flywheel] provides rocket gas to our entire aspect,” stated Eric Jones, vice chairman of world communications for WP Engine. He brought that along withside product updates, Flywheel’s center tradition resonates with the group.
This acquisition stuck our eye because usual, the WordPress, content management space seems to lack good enough venture investment for its length. Jones said that that specialize in WordPress as a company has given the corporation dibs on a “big marketplace possibility.” The business enterprise these days announced that it is making $132 million in annual habitual revenue.
WP Engine claims its acquisition of Omaha-based totally Flywheel is “the largest acquisition to date in the WordPress enterprise.” WP Engine will useful resource a hundred and twenty,000 manufacturers in 150 international locations, it stated in a weblog put up.
There will be no immediate adjustments to the Flywheel platform, plans, logo, or revel in, the agency stated. All 201 personnel may have the possibility to switch to WP Engine, Jones informed me.
Pantheon, which in some approaches competes with WP Engine, raised $40 million in March. And it received a company itself months later (extra right here).
While Pantheon has a few aggressive aptitudes, Jones said WP Engine’s awareness totally on WordPress websites places WP Engine in a distinctive position.
Last time I spoke to Pantheon, co-founder, and head of product Josh Koenig instructed me that he thinks the tempo of innovation is appropriate for the enterprise. During that communique, he stated he’s seeing renewed interest in web management because it’s relied on by means of every person, everywhere.
WP Engine’s Jones consents with this sentiment, and as a minimum in his case, doesn’t experience the rarity of assignment capital. The enterprise secured $250 million in capital from Silver Lake Partners last January, making it “the biggest investment that any company has obtained in investment in Austin in over a decade,” he said.
Tom Wentworth, the senior VP of product advertising at Acquia, says that this acquisition makes WP Engine the dominate opportunity to jogging WordPress web sites.
“We need to expect greater consolidation within the web hosting enterprise as groups fight to distinguish towards the general public cloud,” he tells me. Plus, he said, WP Engine took out a competitor by obtaining it.
These small indicators recommend that startups looking to work on WordPress, and different site control structures, have become lot-needed attention. After all, WordPress powers one 0.33 of websites. Those are Texas-sized numbers well worth taking note of.
WordPress makes developing, editing and establishing your content material easy and, as a result, much less time-eating. That offers you greater time to awareness of other areas of your business. WordPress also offers you the danger to get an expert layout to make your website look incredible – frequently freed from fee.
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