Austin-based WP Engine, which focuses on website hosting and powering WordPress sites, has acquired the digital revel in platform Flywheel to create a better workflow, virtual revel in, and creative system for its clients. It does not disclose the charge of the acquisition.
Subscribe to the Crunchbase Daily
“We assume [Flywheel] provides rocket gas to our entire aspect,” stated Eric Jones, vice chairman of world communications for WP Engine. He brought that along with side product updates, Flywheel’s center tradition resonates with the group.
This acquisition caught our eye because the WordPress content management space usually lacks enough venture investment for its length. Jones said that that specializes in WordPress as a company has given the corporation dibs on a “strong marketplace possibility.” The business enterprise has announced that it is making $132 million in annual habitual revenue.
WP Engine claims its acquisition of Omaha-based totally Flywheel is “the largest acquisition to date in the WordPress enterprise.” WP Engine will become a useful resource for hundred and twenty 000 manufacturers in 150 international locations; it stated in a weblog put up.
The agency stated there will be no immediate adjustments to the Flywheel platform, plans, logo, or revel in. All 201 personnel may have the possibility to switch to WP Engine, Jones informed me.
Pantheon, which competes with WP Engine in some approaches, raised $40 million in March. And it received a company itself months later (extra right here).
While Pantheon has a few aggressive aptitudes, Jones said WP Engine’s awareness of WordPress websites places WP Engine in a distinctive position.
The last time I spoke to Pantheon, co-founder and head of product Josh Koenig instructed me that he thinks the tempo of innovation is appropriate for the enterprise. During that communique, he stated he sees renewed interest in web management because it’s relied on using every person, everywhere.
WP Engine’s Jones consents to this sentiment, and, at minimum, he doesn’t experience the rarity of assignment capital. The enterprise secured $250 million in money from Silver Lake Partners last January, making it “the biggest investment that any company has obtained in investment in Austin in over a decade,” he said.
Tom Wentworth, the senior VP of product advertising at Acquia, says that this acquisition makes WP Engine the dominant opportunity to jog WordPress websites.
“We need to expect greater consolidation within the web hosting enterprise as groups fight to distinguish towards the general public cloud,” he tells me. Plus, he said, WP Engine took out a competitor by obtaining it.
These small indicators recommend that startups looking to work on WordPress and different site control structures have gained a lot of attention. After all, WordPress powers 0.33 of websites. Those are Texas-sized numbers well worth taking note of.
WordPress makes developing, editing, and establishing your content material easy and, as a result, much less time-eating. That offers you greater time to be aware of other business areas. WordPress also gives you the danger of getting an expert layout to make your website look incredible – frequently freed from fees.
The best way to look at how WordPress streamlines put your internet site in place is to attempt it yourself. WordPress is simple to put in on your web website hosting, or if you join up at the WordPress internet site, you may discover its capabilities without a set-up required.
Installing WordPress Made Easy
There are some extraordinary approaches to tinggetting started with WordPress, depending on your price range, know-how, and whether you use an internet hosting service.
If you are attempting WordPress and do not have internet web hosting, visit signup.wordpress.com and sign on for a free account. You can be guided through the complete procedure of creating your WordPress web page, to be saved at the WordPress servers for you. It is likewise possible to pay for a custom domain name (the cope with your internet site) all through the sign-up procedure.
Alternatively, if you already have an internet website hosting plan that helps PHP and MySQL, you could set up your own WordPress for your server. This can be performed by using touring WordPress.Org and downloading the vital files. The internet site also offers a convenient guide to putting WordPress in 5 minutes.
Finally, see if your internet hosting provider gives an automatic script installer such as Softaculous. If so, you can log in from your internet hosting control panel and set up WordPress in only a few clicks.
