Humans are visual beings. People remember 10 percent of what they hear and 20 percent of what they read, but about 80 percent of what they see. This shows that visuals dominate our minds. We have come to see the increasing importance of visual content with respect to marketing. It is what truly engages customers.
The popularity of social media websites, such as Facebook, Pinterest, and Instagram have resulted in the importance of visual marketing and let marketers adopt visual marketing techniques. In this article, we will discuss the importance of visual content and why it is considered the best.
Visual content is quick to attract the attention of the audience. The daily mass of information uploaded frequently on the internet tends to undermine the marketers efforts at content marketing. In such a case, marketers tend to employ all kinds of strategies that are likely to capitalize the attention of their targeted audience.
Visual content serves this purpose perfectly of grabbing the attention of potential customers. A combination of text and visual content will seize the audience’s attention, along with enhancing their perception of your content and affecting a much more positive reaction.
Our brain processes visual information 60,000 times faster than it does text. This statistic signifies the importance of visual learning, which is faster than the time it takes our brain to decode and understand the textual content.Thus, the lengthy time that it takes for the audience to read and comprehend the detailed paragraphs containing the product specification can be decreased significantly if they see a visual representation of that very same information. The visual images are also easy on eyes, making it much better content than the chunks of wording and texts. All in all, any information or details a business owner wants to convey to its targeted audience can be efficiently communicated and processed through an image or a video.
Generates high engagement
A picture is worth a thousand words. No statement is truer than this. Researchers state that 40 percent of our focusing power is connected to our retina. This means that people react better when communication is visual rather than when it comes in the form of plain text. Therefore, if business owners share a particular visual image or a video related to their product or operation, they are more likely to generate engagement from audience. It is a widely known fact that images on social media websites like Facebook, Twitter and Instagram trigger more interaction with customers than text. Statistics published by Twitter indicates that a tweet containing an image receives 150 percent more retweets and shares than an imageless tweet.
Approximately 65 percent of the population are visual learners. Visual content draws our imagination and engages our mind and imagination. This results into increased activities in various parts of our brains that lead to a better and precise understanding of the content. Hence, visual content is better appreciated and understood by all which, in turn, pushes the audience to take action.
More effective and successful
Seeing is believing! People who see visual content whether an image or a product gif, are more likely to act and buy the product. Thus it is successful not only higher revenue but also more subscribers and followers. Human beings tend to have short attention spans. This has made detailed promotional texts and in-depth information less effective as people’s attention is easily diverted. Thus, the information is not retained by the audience. In such a situation, marketers prefer to have short and to-the-point content so that it doesn’t get lost in the sea of information. Visual content plays a vital role as it boosts the audience’s imagination and helps them remember and retain the information.
Visual content is more easily shared, which eventually goes viral. Attractive images and funny memes related to your brand helps you widen your potential customer base and earn more revenue.
Facilitated by social media
Social media have provided with a readymade platform to facilitate visual content. The options to upload an image and making it easily shareable on Facebook and Twitter has promoted visual marketing to a new height.
Easy to create visual content
Creating visual content has become very easy and cheap due to the increasing number of photo editing applications. This cost cutting and effortless method of marketing has led to the popularity of visual content.
Humanizes and personalizes your brand
Visual content offers a personal touch to your brand. The colors and graphics used in your image portrays the values of your company. It allows people to interact with you and share what they think of the content. Thus, visual content marketing makes you more approachable to your customers.
Visual content has made it possible for marketing to go to the next level. It is not constrained by cultures or languages and crosses them easily, allowing it to be universal. It has an impact that is unrivalled.
If you are interested in learning how to improve your visual content marketing, you can contact a digital marketing firm.
Jessica is a content crafter at Crawford and O’Brien, a dental SEO company that provides search marketing practices at a world class level. She has been in the internet marketing industry for several years and can be found online tweeting about her writing or at home, hiking sunny Arizona trails.