Technology is altering the entire world. The situation is no different with the mHealth market. It is constantly growing, promising to take healthcare to the next level.
Currently, providers and consumers demonstrate a genuine interest in digital health apps. Many companies and organizations see plenty of opportunities to succeed every day, thus buildingmarket potential. How attractive will the market be? What is the fate of digital health apps?Yet, there are some who are still hesitant towards the idea of adjusting technologies to healthcare. Several questions arise when analyzing the
mHealth market overview
The digital health market has been greatly expanding over the last few years. The number of mHealth apps is still evolving. As reported by , there are more than 318,000 healthcare apps available worldwide.
73 % of them support English. Some of the mHealth apps go further and support multiple languages. However, there are 56 % of apps are merely in English.
As mHealth continues to strengthen, investors are encouraged to enter the industry. In 2017, eHealth financing scaled the heights within funding across almost 800 deals. Thus, the number rose by compared to 2016.
As predicted,for amounts of investments in mHealth. In Q1 2018, the amount of funding reached $1.62 billion. Therefore, this exceeds Q1 2016 budget ($1.41 billion), considered the largest Q1 yet.
Furthermore, the proliferation of repeat investors is increasing. There have beensince 2016.
Customer & physician perspective
According to a consumer study by, wearables and health apps have increased since 2014. In 2018, 48 % of healthcare consumers were using mHealth apps vs. 16 % in 2014. The interest in virtual care adoption is steadily growing. Still, there are some worries about healthcare technologies:
Despite all the concerns, consumers and doctors regard mHealth as a handy tool. The reasons why they use digital healthcare apps are the following:
Digital health app categories
mHealth apps are divided into two groups according to their focus:
- Wellness management apps. They are of assistance when monitoring health. Such apps take the lead in mHealth apps available on the market. The major categories include diet and nutrition, lifestyle and stress, sports and fitness, weight loss, etc.
- Health condition management apps. They provide users with information on diseases and conditions. Such apps are increasing in numbers and take 40 % of all apps.
Disease-specific apps: the most attractive sectors
According to, there are top five therapy areas:
- mental health conditions;
- heart and circulatory conditions;
- nervous system disorders;
- musculoskeletal conditions.
Mental health is the major focus for disease-specific apps.
- people around the world have mental disorders.
- are affected by developmental, emotional, or behavioral problems.
- are more likely to have a serious mental illness than men.
- The most include ADHD, anxiety disorder, bipolar disorder, depression, and schizophrenia.
According to the, approximately 7% of all apps are focused on mental health issues. Over 600 applications aim at dealing with depression, and 200 are focused on suicide prevention.
The reason why such kinds are rapidly gaining popularity lies in their capacity to transform a consumer’s phone into a tracking and medical platform. They enable data collection of the symptoms and delivering it to the physicians in real-time.
The use of digital health in diabetes is in great demand as well.
- The total number of adult diabetics reached (2017).
- More than Americans have some form of diabetes.
- Over Americans live with prediabetes.
- of diabetics are of type 2 (insulin-resistant).
- predicted growth in type 1 and in type 2 among people under 20 (by 2050).
Diabetes apps constitute 16 % of disease-specific apps. They are diverse depending on the performing functions, such as insulin and medication recording, weight management, blood glucose tracking, data sharing, doctor-patient communication, etc.
According to, diabetes has the best market potential in the future and is followed by obesity and depression:
What can we expect?
“We believe consumer health technologies – apps, wearables, self-diagnosis tools have – the potential to strengthen the patient-physician connection and improve health outcomes.”
Dr. Glen Stream,
Chairman of Family Medicine for America’s Health
With the sustainable development of mHealth, there are countless opportunities for rapid quality improvement in healthcare. There is solid evidence that demonstrates great potential for mHealth apps:
- Consumers and physicians are now more open to adjusting mHealth to everyday life.
- Emerging technologies enable the creation of efficient mHealth apps.
- Some fields are in great demand (e.g., mental health, diabetes).
- The maturation from a sustained investment sector.