So it has finally happened! You have finally created a website for your business, but the trouble is customers aren’t visiting your page and buying your products or services. How come? What can you do about it?
The most likely answer here is that your customers have no clue about your website. Creating a website is similar to building a house. If you don’t tell your friends about it, they won’t know you’ve built a house. Even if they do know you’ve been building it, they won’t find you unless you have given them your address.
The same logic applies to your website. There is no magic spell that will automatically flood your website with traffic and sales. If your site is to be a success, it will depend on what you do to market it. To market your website and get it off and running, you will either need to spend time learning how to do it yourself or spend money to get someone else to do it.
The good news is that there are literally hundreds of ways to promote your business. You can either do it online or off line or even a combination of both. Whichever way you go will ultimately depend on your budget and the time you have available. The best way to approach it is to choose as many options as your time and budget allows. Online marketing is quite flexible which enables you to test as many methods of marketing as you can and see what brings you the best results. It is an ongoing exercise that needs constant work to fine-tune it, whilst discarding methods that are not working and implementing ones that do.
Offering free giveaways to prospects and clients is a powerful strategy to use when building your business as it can result in a flood of new and repeat customers. If you are in the Australian service industry, you can always ‘give away’ a free consultation. In this instance, your prospects will get to test your business risk-free. With any lucky they will love your service and won’t be able to live without it. When this happens, you will have a customer for life. By giving something away without wanting something in return, people will feel a natural obligation to return the favour by giving you repeat business.
For product based businesses, you might consider doing a ‘buy 1 get 1 free’ or ‘buy one and get the second one at a discount’ or give something away that is totally unrelated. For example ‘buy a pair of shoes and get a drink bottle for free’. Come up with a list of things you can offer for free that your prospects may consider valuable and that you can give at a minimal cost to your bottom line. Distributing promotional products in Australia is a cheap and effective way of advertising your business.
Trade shows are considered a significant powerful marketing platform because they typically take place at a single location, last no longer than three days, and bring together thousands of prospects and potential customers.
Some of the common reasons for exhibiting at a trade show include:
– Enhancing your image and visibility
– Generating sales leads and actual leads at the show
– Personally meeting your customers
– Prospecting for new customers
– Demonstrating your products
These are just a few examples of some of the many reasons why having a show or demonstration of your business at a trade show is advantageous. This is also another opportunity to hand out promotional products to anyone regardless if they are interested in what you are selling.
This is a great way to announce to your existing customers that your website is up and running, while at the same time asking them to forward your email onto friends and family. However, if you are starting a new business and don’t have any customers, send an email to people who you think may be interested in your offer.
The next step in the process should be to send your announcement to an opt-in email list. These lists contain people or businesses who have specifically requested to receive information about a certain topic/topics. There are many companies out there who can provide you with these lists.
It’s important that under no circumstances should you ever send unsolicited emails to people you either don’t know or who have not requested to receive your information.