Twitter purchases local discovery service Spindle
Diving deep into localisation of information, Twitter has purchased Spindle, a search technology company that specialises in informing users of what’s happening with businesses around them.
The company made the announcement in a blog post and said that its team will be joining Twitter’s in San Francisco, signalling an end to current Spindle services to focus on this new opportunity.
Spindle, the three-year old start-up, has a mobile-search application that brings you localised information about businesses and organisations around you. It shows you business status and alerts you of any deals around your location. The app will be shuttered as the team plans to join Twitter. The iOS app has already been pulled off listing from the App Store.
Twitter’s newest buy
The Spindle app had a strong integration with social networks like Facebook, Twitter, Foursquare and even Yelp. It was powered by data it received from these social networks and showed updates that were relevant to businesses local to you. The company’s website says that it tries to “help people discover valuable social content they couldn’t otherwise find”. The startup had expanded to 12 cities in the US before being shuttered. The service being acquired by Twitter will help them expand to bigger markets.
“We’ve spent the past two and a half years building a product that helps you answer the question: ‘What’s happening nearby right now?’ Every time we’ve experimented and looked beyond local discovery, we’ve been amazed by the breadth and quality of content shared on Twitter,” wrote the team in the post. “By joining forces with Twitter, we can do so much more to help you find interesting, timely, and useful information about what’s happening around you.”
Twitter, on the other hand, simply made the announcement through a tweet that read, “Welcome! “@spindle: Exciting news: Spindle has been acquired by @Twitter and joins the flock!” The company has not revealed whether it will bring Spindle’s services back or will put the team to a newer project.
Twitter’s tryst with localisation covers Trends that are available in about 160 locations worldwide. Trends inform you of topics that people are currently talking about in your area, turning the micro-blogging website into a global as well as local discovery tool. With the angle of businesses thrown in with Spindle, Twitter would want to take localisation out of the confines of a web page.[source:tech2]