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Twitter mentioned to rent ex-Topspin exec to move music effort

Twitter has reportedly employed a brand new head of track, filling a key position at the micro blogging carrier that has been vacant for the prior month.

Bob Moczydlowsky, former senior up of product and advertising at Topspin Media, has been employed as Twitter’s new music partnerships chief, a place vacated a month ago by means of Tatiana Simonies, consistent with AllThingsD. Moczydlowsky, who is anticipated to sign up for Twitter in the coming weeks, shall be tasked with attracting music business partners and artists to the corporate nascent tune platform, consistent with the report.

Moczydlowsky has not yet updated his LinkedIn or Twitter profiles, however he answered to congratulatory tweets in regards to the new place with messages of thanks.

The hire comes amid an aggressive Twitter marketing campaign to support its ties to the entertainment trade. In April, the company validated it had got track discovery provider we are Hunted and then promptly launched its so much-rumored #song app, which lets individuals find new track by using seeing each what their chums and artists they experience are listening to.

This summer season, Twitter started letting television advertisers target advertisements to its customers, and final month it acquired Tender, a social media analytics firm that specializes in television and serves large manufacturers like ABC, MTV, Telemundo, and Univision.