Lead capture is a marketing strategy that involves saving lead information that your business forms the basis for lead conversions – resulting in paying clients. Mobile lead capture applies customized lead capture forms thread’s additional metadata such as a postal address, industry/field, business size, or individual title. As a business owner, you can capture information like the lead’s name, mobile contact, and email address.
A lead capture solution should include simple forms presented to the public using digital platforms. These forms are the primary focus of the landing page. The page aims to get visitors to fill in their contact information. Hence, you will now boast a more powerful data collection tool.
Many businesses are adopting a trade show lead capture app to meet their lead capture needs in the modern day. A free stand kiosk will be ideal if your customers prefer the self-service shopping style like a supermarket. TThe countertop-stand booths are the best to use if you offer over-stallsunter services if you offer over-the-counter services. The booths work well in various places, such as malls and retail shops.
Well-designed solutions provide quality, timely, and continuous lead capture for small and large businesses.
So, what are the best design and formatting features that directly impact your conversion rates?
1. Ensure the application supports offline mode
Does the trade show lead retrieval app you choose support working offline? You can capture more leads conveniently or anywhere and save this data on your device that is not connected to an Internet connection. Direct syncs to email or your CRM enable data export as spreadsheets to give tabular metrics. With such an effective mobile lead capture application, you can eliminate incurring costs to pay for data entry.
2. Customization of Lead capture forms
Do you know that a lead capture form that showcases your business logo and the use of bright colors makes you look great? Thus, make an impact on visitors! A custom background does well if you want to create a brand-able design. Extend customization to additional components like the button visitors press when they have completed filling out your form. To boost conversion rates, use captions that make them feel more committed, thus implying a significant investment of time and effort. For example, captions like “Click Here” or “Go” perform better than the common “Submit.”
3. Welcoming kiosk greeting screen
Does the Digi ” al kiosk f” r le” d “capture provide a welcoming greet” ng screen “n? Visibility is vital when drawing your visitors’ attention to give a lead. Of course, you will never want to spook off new clients who are less likely to lose contact info at first sight. The brand’s picture can be put on the greeting screen to indicate what a customer gets in return upon providing the leabrand’she form. The top or bottom positioning is worth it for tips.
4. Ask essential questions
When you ask relevant questions, you will likely get more leads to reach a client in the future. The more the fields on the form discourage visitors from giving pointers, the higher the conversion rates. Reserve the additional information for some other day. Look for a lead capture mobile application that can customize the questions asked on a form quickly.
5. Keep the Forms Shorter
The use of 1-click questions is more time to save for the customer. Many visitors prefer the build-and-go in minutes!
