As far as media goes, mobile space is an astonishingly new one, and it seems that human preferences are changing faster than market analysts and designers can figure them out. In this constantly changing world, it’s always a good idea to keep an eye on the trends and what industry leaders are doing to push boundaries and explore new ways of reaching customers. These are some of the design and market trends guiding the application development world over the next year.
Moving Away from Mobile: Smart TV – Connected TV platforms like Samsung’s Tizen, Apple TV, and Roku are all gaining market share quickly. These platforms go way beyond streaming, and companies like AirBnB have found ways to reinvent themselves with a focus on entertainment and high-value visuals on these platforms. There are 2 things most developers need to adapt to in order to make the most of these new platforms according to app developers Clearbridge Mobile:
1. Legibility – Given how much further away screens are, too many designs are illegible to users, and the design has to move away from mobile-focused UIs.
If you’re looking to introduce your brand to connected TV, you need to go with developers who understand how to build native apps for these unique platforms and contact Clearbridgemobile.com.
The Comeback of Haptic Feedback – Haptic feedback is a sense of touch incorporated into many UIs, such as touchscreen keyboards that pulse back in order to recreate a sense of touching something besides a flat screen. Researchers are discovering more ways to manipulate the pleasant feelings created by haptic feedback, opening up ways for designers to manipulate tactility, i.e. creating cues that lead toward the purchase button.
Smoothing Interstitial Anxiety – “Interstitial anxiety” refers to the moment after the user presses the “purchase” or “book” button and before they see a result. Users can be turned off if that moment is prolonged, so leading edge designers are finding ways to bridge the gap and ease that anxiety.
Building Trust – As mobile wallets and NFC payments come to the forefront of m-commerce, companies are struggling to overcome trust issues; late adopters are still unsure about digital purchases. Trust comes down to two core achievements: security and quality UX, meaning a product has to actually be secure, while its design has to inspire confidence. Experts in touchless and NFC payments Clearbridge Mobile have in the past worked with trusted wallet apps like PayPal to deliver unique payment capacities at one of Brazil’s largest gas station chains, cutting down on incidents of fraud and theft that had left the chain struggling.
Small Business Penetration – Small businesses finally seem to be waking up to the reality that they’re going to fall behind if they don’t keep up their mobile presence. By next year, over half of all small businesses will have developed or begun to develop platforms that will increase their sales, improve their competitiveness, or improve the customer experience.
When you decide to work with a mobile app developer, keep one eye on the future of design and don’t be afraid to try ground-breaking technologies in order to get more value out of your project.