It’s easy to underestimate the power of digital technologies, primarily because we interact with them so often. Our mobile devices are constantly within reach. We chat, phone, surf, photograph, and create in increasingly sophisticated ways, but we don’t have to put much thought into it. Digital technologies have become our third arm, ever present and reliable.
It’s a similar story for contemporary businesses. Every day, company owners and their employees use digital tools to complete a thousand different tasks. The problem with this is that such intimacy can make it difficult to take a step back and fully recognise the impact of these technologies on things like sales, marketing, brand potential, manufacturing, and HR.
This guide to the relationship between business and technology will explore some of the ways your company can make digital matter.
The Opportunity to Go Global
Perhaps the biggest change brought about by digital technologies is the ease of expansion, even over great distances. Thirty years ago, entrepreneurs worked from a centralised space containing all of their key resources. To get things done, they’d have to be in this space.
The contemporary services on offer at www.servcorp.co.nz/en/virtual-offices/ are just one example of how things have changed. These flexible workspaces still offer a centralised hub, but the difference is that their tools, software, and equipment can be accessed from anywhere.
Resolving Customer ‘Pain Points’
The emergence of mobile apps has revolutionised the customer experience. It is easier than ever to connect and communicate with clients. The result is a much faster, much smoother purchasing experience, particularly when it comes to traditional ‘pain points.’
For example, imagine that your business repairs cars. You develop a mobile app which allows customers to get a quote without bringing the vehicle into the shop. They take a picture and send it to you. You make an assessment, and they know whether the trip is worthwhile.
Utilising Business Intelligence
The big buzzword for 2017 is definitely ‘business intelligence.’ Companies now have access to extremely sophisticated software solutions which can extract actionable insights from huge quantities of customer data. The potential of these tools is simply huge.
They can tell you which day of the week your customers are most likely to buy your product. They can tell you what season is best for a change of advertising campaign. Anything you want to know about your customers and their purchasing habits is within reach with the right software.
Opening Up to Automation
The other big trend of recent years is automation. Together with business intelligence and analytics tools, it promises to change the corporate world forever. After all, the more tasks you can schedule and leave unattended, the more time you have for complex activities.
It sounds like a simple development, but the potential is vast, especially when it comes to saving money. The truth is that time and money are equivalent for businesses and software solutions which speed up tasks and increase accuracy are well worth your investment.
Why Careful Spending Is the Key to Success
It’s true that high-quality software and digital tools are rarely a waste of money. However, you can end up losing cash on programs which aren’t a good fit for your business. Ideally, you should be prioritising scalability.
That way, you don’t have to worry about outgrowing analytics, automation, mobile apps, web development, or other resources. One of the best places to go for help and advice is your local virtual office provider. They can connect you with a team of in house tech experts.