The cost of developing and implementing an SEO in fleet campaign varies in function of the keywords you want to use. A campaign with a large number of keywords or with popular search terms will cost more. You should also be prepared to spend more if your business has a weaker online presence than your competitors. Regardless of your situation, you can use these estimates to get an idea of what your campaign will cost.
Implementing your SEO campaign in-house is a great way to cut costs down. For instance, a small business can implement a successful SEO campaign that includes five moderately competitive keywords for anywhere between £100 and 2500 a year (see the details of this estimate below). The cost of implementing this same campaign should drop to anywhere between £100 and 1200 a year since a SEO campaign usually includes some important front costs.
Besides the cost of in-house SEO, you will need to invest time and hard work into your campaign. The amount of time required to develop and implement your campaign varies in function of how many people can work on this project and on their skills and experience. You should expect to spend between 5 and 15 hours a month besides the time spent learning about SEO and staying up to date with new trends.
Here is a breakdown of the cost and time required to develop and implement a successful in-house SEO campaign for a small business:
Cost Of Learning About SEO: £0 (20 to 40 hours)
You do not have to spend money on courses or books to learn about SEO. There are plenty of free online resources such as blogs or forums. You will find a lot of helpful advice here. You do not need to gain advanced knowledge of SEO strategies to implement a successful campaign for a small business.
Cost Of Research: from £100 to £200 (10 to 20 hours)
You should do some research on the keywords you want to use and on your competitors. You can perform keyword research for free thanks to your expertise in your field and thanks to Google’s free Keyword Tool. If you want to learn more about your competitors and the keywords they use, the links that bring traffic to their sites and their online authority, you will have to use a tool like Ahrefs.com. This tool costs £50 a month but you will not have to use it every month. You will probably use it during your first month and can wait three to six months before using it again.
Cost Of Optimizing Your Site: from £0 to £300 (5 to 10 hours)
Optimizing your site will not cost you anything if you learn about on-site optimization and can make some changes to the code of your website yourself. Keep in mind that editing your website requires some technical skills and that even a small error can have negative consequences on how your website ranks in search results. If you are not knowledgeable enough to optimize your site, get some help from an SEO consultant.
Cost Of Developing Your Content: from £0 to £1000 (20 to 40 hours)
You need to create an individual page for each service or product you offer. You should have between 5 and 15 asset pages to create back-links, encourage readers to share your content on social media and a blog that is updated at least once a month. Try creating your content yourself since no one knows your products or services better than you do. Hire a copywriter to edit and improve your content if you are not satisfied with the results.
Cost Of Creating Your Back-links: from £0 to £1000 (20 to 40 hours)
You can build back-links without paying for them. Purchasing back-links actually goes against the guidelines set by Google. It is possible to get your site to rank higher thanks to free back-links but purchasing links is a good way to get your site to rank higher in a short time frame. Purchasing a link can cost from £10 to £100 for a small business. If you need between 50 and 100 back-links, you should be able to achieve your goal by purchasing only between 10 and 20% of your links.
Cost Of Tracking Analytics: £0 (5 to 10 hours)
You can track all the relevant analytics thanks to the Google Webmaster Tools and Google Analytics. These tools allows you to track the ranking of your site, the keywords that have helped users find your content and the number of visitors you receive. You can easily learn how to interpret analytics to find the areas you need to work on. You should review analytics only once a month if you run a small business.