If you aren’t already aware of Search Engine Marketing and the might return on investment that it delivers, this article might open your eyes to advertising options you weren’t ware existed, but could make a sizeable difference in your overall marketing campaign. SEM is broken down into two major categories, SEO (or Search Engine Optimization) and PPC (or Pay-Per-Click) advertising. This article will focus on the latter, since it is easier to quantify and track your ROI with this specific tool.
Pay-per-click campaigns are online marketing tools that allow you to produce immediate results for your business’s online branding and its website. While PPC campaigns can be a bit more costly than an SEO campaign, the results are more immediate and traceable, which means that you can directly improve upon them, making PPC the easiest way for new or improved websites that want brand awareness and a wider, more diverse audience.
The Immediate Benefits of a PPC campaign
While PPC campaigns don’t necessarily have the same longevity as a good SEO campaign, they can generate instantaneous results and pair you with people who are in need of your product or service. PPC campaigns like Google AdWords allow for immediate exposure of your brand to millions of internet-users in a very specific target region. Whether your demographic is world-wide, nation-wide, provincial, or specific to a city like London, Ontario, you can get the message out to the precise target audience you want. The more people who see your ads in the target region, the higher the odds that more people will visit your website.
Additionally, and unlike with organic listings, you can pay a premium for your ads to be jumped up to a top position, where they will be viewed more easily and clearly. This way, you can target specific client groups when they search for specific keywords in Google, Yahoo, Bing, or other search engines.
Choosing the Right Keywords
Reaching your target demographic through PPC can be achieved by choosing your own unique keywords, specifically related to the products or services offered by your company. By doing this, you have a greater chance of catching the attention of major search engines, such as Google. If, for example, your keywords are ‘electronics’ and ‘London, ON’, the more people in that geo-specific location type ‘electronics’ into Google, the more likely your ad will appear at the top of the Google SERP (or Search Engine Results Page), meaning potential clients already have a button that links them directly to your site.
Working with the Right Digital Marketer
Now that you understand more about PPC, you need to be aware that orchestrating the precise machinations of Google or Yahoo to work for you (instead of against you) takes careful study of the algorithms used by these companies to manage online advertising. Only an expert digital marketer can help you get the biggest ROI on what could be a pricey endeavor if not handled expertly.
The most important aspect of a good PPC campaign is the return-on-investment (ROI) and only a savvy digital marketing team can ensure that you pay less than you shell out.If your London, Ontario based company is looking for a better way to target potential online customers, the PPC experts at Digital Clicks Marketing can help you carefully consider each stage of your PPC campaign, producing positive results for your brand. The right digital marketing team can help you maximize your keyword efficiency, track your results, and keep you on budget with the right suite of online branding tools. A company like Digital Clicks Marketing can determine whether your ROI is positive by tracking your campaign, carefully selecting your keywords, and netting you efficient web-based results.