Tag Archives: email marketing

If you have been around internet marketing for any amount of time you probably have heard it said that “email marketing is dead” in this article you will discover that not only is that statement never been further from the truth but you can internet market through emails. It is not only true that you can internet market through emails, because of it’s ability as an internet marketing tool you should look for ways to incorporate email marketing campaigns into all of your internet marketing ventures.

What Is Email Marketing? According to “Wikipedia” the free online encyclopedia, “E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business, sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, adding advertisements to e-mails sent by other companies to their customers, and sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO). Researchers estimate that United States firms alone spent US$400 million on e-mail marketing in 2006.[1]”

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To clarify this more technical definition, for the average Internet marketer email marketing is a way to get their product or service information, or promotion noticed by the pre-qualified prospective or potential customers by use of contact information already acquired from various legal internet marketing methods, the internet marketer is able to send this information out in the form of email messages.

How Can You Internet Market Through Emails?

Assuming that you have competed the basic research for your target market,and product or service need and have access to a website, the first and most important task that you will have to accomplish when using a email campaign in internet marketing is to build yourself a list of people that are interested, ready and willing to accept your email promotions for your product or service. Please acknowledge that it is very, very important that you use the proper methods in developing your list as well as sending your email promotions to that list, the reason for this is you must be extra careful to only send your information to those whom have given you permission by means of agreeing to join your list,any internet marketers failure to do so is called “spamming” and is not only illegal but has the potential of destroying your online business as well as your way of life. So remember to build this list the right way.

This list of prospective buyers of your product or service is called your opt-in list. There are many ways for you to create this very important list. The most popular method is to give away something of value that individuals in your niche or chosen internet marketing field will be interested in having in exchange of their names and email addresses. These give away items may include relevant, ebooks, special reports, videos, audio, newsletters, ezines and other products of this kind, some marketers have also been known to giveaway free access to membership sites, webinars, and more, the list of giveaway products is only limited to your imagination. The secret to this technique is to be sure to give something of high quality and value to the market in which you are associated.

You will get your valuable giveaway products in front of your prospective opt-in list by using of different internet marketing tools and methods such as, article writing and submission, publishing ezines and news letters, the use of pop-up ads on your website as well using squeeze pages, landing pages, banner ads. other methods are but not limited to, blogging, online contest, pay per click (PPC), forum posting, press releases and more! The reason that I mention these method is not to explain how each one of them works but to point you in the right direction as to what you will need to look for when you want to internet market through emails.

You Need A Autoresponder!

You will need a autoresponder service to internet market through emails. Now that you have initiated your opt-in list-building you will want to automate the process of getting your email promotion out to your list smoothly and efficiently, this is where your autoresponder service comes in to play. A good autoresponder service will enable you to send out emails automatically, It will also make it possible for you to respond to a email immediately. Once you have chosen a autoresponder service that will handle your personal needs and you set your email campaign up correctly, according to your autoresponder service instruction you should be ready to send your entire op-tin list emails with information about your product or service. There is a lot of information about how to set up a effective email campaign with the use of autoresponders that can be found on the internet, in ebooks, and video, the autoresponder service that you choose may even have their own tutorials for you to be able to learn basic email marketing techniques. So be sure to seek out and use this valuable information. A autoresponder is possibly the most powerful internet marketing tool that will enable you to use email to help create income through internet marketing.

Without using digital marketing techniques, your business would struggle to succeed. This huge marketplace should be a crucial aspect of your business plan, regardless of what industry you’re in. If you’re new to the world of digital marketing or aren’t sure how to get started, make sure you begin with these basic tips.

1. Get support. Total newcomers to digital marketing will probably need some specialist support to make sure they’re making the most of this lucrative platform. An agency like Primal can help guide you through the process and ensure that you’re seeing definite returns on your marketing investments. This will take the weight off of your shoulders, allowing you to get on with the hard work of running your business while leaving the often-complex digital work to the experts. 

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7. Get your website right. Before you begin working on online advertisements, social media platforms and SEO strategies, you’ll need your website to be the best it can be. Your website needs to be mobile-friendly, professional, modern, and useful to everyone who visits. Get all of your contact information posted and set up a blog that provides helpful information to your customers.
8. Engage with your audience. Engagement is key for any business, no matter how small. Use your website and social media pages to interact with your customers as much as possible, and keep them clued in on all of the latest news in your industry. Make sure you respond quickly and clearly to your customers’ queries, complaints, and feedback. Even negative reviews should get a swift response to ensure that your brand’s reputation, both offline and online, remains solid.
9. Consider your content. Content is a valuable marketing tool, so use it wisely. Write posts that are engaging, authentic, and unique, and tailor what you post to suit your audience specifically. If your target customer is middle aged and following your cooking blog, they probably won’t be interested in pop culture content that discusses the latest Kardashian crisis. Know your market and create content that they’ll want to click.
10. Test everything. Part of understanding your market is testing your strategy to make sure you’re getting things right. Track the performance of all of your social media posts, blog articles, and online ads – this way you’ll quickly understand exactly what works best for your business. If you see that a particular strategy isn’t paying off, don’t be afraid to get straight back to the drawing board.
11. Keep your tone consistent. Some brands struggle to maintain an authentic voice across their digital marketing platforms. If your Facebook page has one tone and your website looks completely different, your brand identity will come across confused and chaotic. Maintain a consistent tone in everything you post, and make sure anyone working on your digital marketing campaign understands what the voice of your brand should sound like.
12. Use email marketing. While many businesses are hyper-focused on social media these days, email marketing is still a great tool, particularly for small businesses. Use email to send regular newsletters to your customers, invite them to relevant events, and send out special deals to your valued subscribers. Give your readers a reason to keep opening up your emails and you should see a significant return on your marketing investment.

Without an effective marketing strategy, it is unlikely that your business will prove to be a successful one. No matter how good your service or product is, if nobody knows about them then they may as well not exist. But fear not as there are many ways in which you can go about marketing your company and here we take a look at some of the options.

Email Marketing

Considered by many as the most effective way to promote products and services emails come at the top of the list. Emails are direct and can contain large amounts of information including text, photographs and links.

A successful email marketing campaign can be difficult to set up however. In the first instance you need to collect the email addresses and this takes time. There are also now strict rules that govern how businesses handle this type of personal data, but if you can navigate these obstacles you are on to a winner.

A Leaflet Drop

A more traditional form of marketing comes in the guise of a good old leaflet drop. Again the information contained on a leaflet can be really dynamic, plus you can target who they reach in a number of ways – by post code for example.

A leaflet drop is also relatively cost effective and an added bonus is that they are often left lying around so the recipients will glance at them time and again before deciding whether to act on them or discard them.

Social Media Marketing

You are unlikely to come across many businesses that don’t now use social media marketing in some form or another. Posting images, text, links and even videos on social media can prove to be a great way of marketing if done well, but this takes time and resources.

To start with you need to be able to produce high volumes of assets to use – poor quality content or posting the same stuff over and over is unlikely to work. In addition, you need someone to look after the various accounts by scheduling posts and responding to engagement.

Standing out from the crowd via the use of a range of marketing activities is the option that most businesses employ. Taking the time to consider which of those options to pursue is about knowing your product or service and who the most likely target audience for them are – without this you are a very small fish in a really big sea.

Emails have turned out to be the most sought after tool as far as marketing and advertising is concerned, and many online and offline businesses are making use of this medium to keep in touch with consumers. In order to grow in a business space, it is absolutely necessary to stay visible to a targeted audience. The more the familiarity, the better the chances of bagging the business. It is quite important to check each and every aspect of email marketing before plunging into it in order to get the best out of it.

Why it is important to verify an email address?

The email address verification is one of the most important steps for businesses to carry out before reaching out to individuals. This is often an overlooked step by many businesses and this can be cited as a major reason why they are not able to generate enough business and profit. The problem is that when the email is not verified and marketing emails are being sent, the chances are high for it to be tagged as a spam material. First of all, it would not reach the consumer, as it is sent to some invalid ID. The next point is that it is not even opened by the consumer and is tagged as spam mail, as it is irrelevant.

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Zerobounce

Zerobounce has garnered huge support and attention in the email marketing space in a short span of time and this can mainly be attributed to the fact that it is actually a comprehensive and holistic email verification system that has everything that is expected out of a verification system. It is a pretty quick and fast email validation system that is actually looked upon as a must-have by businesses of all sizes, be it small or large.

The user-friendly interface and platform makes it quite appealing and allows one to extract the best kind of results in just a few clicks. Zerobounce is the perfect platform for invalid email ID detection and spam email detection. Another interesting aspect about the solution system is that it provides for extended and additional information about the concerned email ID including age, gender, first name and last name.

Email cleaning

The cleaning of an email listing is also done perfectly from time to time in an efficient manner. One of the most common problems that are found with other software is that it would sometimes delete valid email IDs, but this does not happen with Zerobounce as it is not an auto-generated one. All the information with regard to flaws with the email listing would be provided.

Email verification is done with perfection and there will be no issues with regards to delivery. If you are looking to improve your business potential phenomenally and want to deliver all your business marketing emails to the target audience, then you should definitely choose to go with the Zerobounce software, which has got immense potential for delivering the best results.

Email marketing is a very simple approach that is used for marketing purposes. It is used for delivering the messages regarding advertisement of your products so as to extend your reach to your customers. All of us have email accounts, at least one and hence, we can be easily reached through emails.

Email marketing is a means through which a large number of online visitors can be connected in a direct fashion at a reasonable cost as compared to that of other ways of marketing. Emails can be a medium by the virtue of which simple advertisements can be formed and delivered or the multimedia messages can be included. The purpose of the advertisement differs; it can be related to your business, or product or the company. Some advertisements are composed of texts whereas others may include images, videos and links.

1.Be mindful about your target audience and categorize it in the right manner

An influencing email message cannot be constructed without the proper knowledge of the target audience. So, it is very important to know which population you want to target upon. For instance, let us assume that you are an online digital marketing training institute which provides different courses to different set of students, therefore, you have to form email messages according to the different students so that they are appropriate to the target population.

2.Make sure to write an effective subject line

The deliverability of emails and the amount of people who opens the mail depends on what you write in the subject lines. A poor subject line leads to the mail ignorance by the customer or may be, the target person can put your email into spam section or you may be able to even be blocked. On the other hand, if you write good and interesting subject line, then your open rates can be highly improved.

To improve your subject lines, you should always mention the target customer’s name in the subject line to make it more personalized. But make sure that you don’t use the idioms of spam such as Free Free Free etc. Keep a note that your description should be short and crisp in the subject line.

3.Images and videos can are more preferable

Images create a more heavy impact on the attention of the readers as compared to that of texts. An ideal email has an appropriate balance of visually appealing images and text. You can maximally include 3-5 images in your email so that the failure of the opening of image is minimized. You can also supplement your email with the video especially in the subject line.

4.Do not make a mistake of buying an email list

You should always use an email list based on authorization and not from the unreliable sources available on the internet. It will surely be a time consuming task to create a fantastic list of emails but it would be worth it. Of course, you don’t want to be called as a spammer!

Also, the population you are targeting may not know you at all, and if you will begin emailing them in an abrupt fashion, then probably it would be irritating for the customers. You can accomplish this step by making a list of companies by industry. Therefore, the email marketing campaigns are created so as to select the target populations, make recognitions of your mails and the whole concept becomes more advanced.

5.Construct the mobile friendly emails

It is found that almost 70% of all the E-mail content can be opened in mobile phones. The increase in mobile checking by the rate of 150 times is observed. Therefore, for the designing of your email campaign, you should be providing the best user experience and the highest priority in mobile; you should come up with the content that is better looking on mobile phones. Make sure that the link you provide should be clicked and the website can be easily opened in mobile phones and loading should be rapid and in order to achieve that, one can use HTML Coding.

6.You should mention the List-Unsubscribe option

By using this method, you can allow your clients to unsubscribe from your email campaign before even clicking an email.

Make the use of these top 6 best email marketing practices to achieve the best results. These tips are very effective in order to increase your visibility to the clients and hence you can gain maximum advantage.

What is digital marketing.

Its only through marketing a company develops its fame and integrity. There was a time when marketing was done by calling, banners, notices, through newspapers, etc. But, that’s all long gone! Today people prefer everything to be accessed on their fingertips. The traditional marketing will soon be eradicated and digital marketing will take over.

Marketing simply means reaching out to customers with your product, idea or service according to the customer’s choice, and digital marketing means doing marketing digitally i.e., reaching out to customers through social media’s, websites, Television, emails, apps, etc.

Digital marketing is very easy for everyone to learn and to work on. As the scope for digital marketing is increasing day by day people keep on looking for best online digital marketing degrees to learn digital marketing as it can be easily learnt even online.

The Beginning.

It’s been almost 3 decades that digital marketing has come into being. It was during 1990’s Archie Search Engine was created as an index to FTP sites. Archie was the first ever search engine created. The term digital marketing was also coined during this year. Digital Marketing became more complex and known during its second decade of establishment. As more people started using gadgets capable of accessing digital media and as social media sites like Facebook, LinkedIn, YouTube, etc. came into development widely the scope of digital marketing also raised.

Why Digital Marketing

Digital marketing provides a wide range of access to the customers. People prefer digital marketing as that is always available and can be accessed anytime and from anywhere. Digital marketing helps develop business soon and helps in the survival and competition of firms. It also helps in building brand reputation.

Digital marketing plays an important role in all sectors. Today you take any site or any app you find an advertisement representing some firm irrespective of which category it belongs to. The technology has gone so advanced that any common thing is also being digital marketized. The sectors which were never considered to be showcased on web portals are widely being represented through digital marketing.

How does Digital Marketing Work?

Search Engine Optimisation (SEO): Increasing the rank of your website in the search engine result pages by increasing the amount of free traffic to the website.

Social Media Optimisation (SMO): Optimising the product, idea or service through Social Media Sites.

Pay Per Click (PPC): An optimising process where the traffic of your website increases every time your ad is clicked. The publisher of the ad is being paid every time the customer clicks the ad.

Content Marketing: Optimising through creative and inspirational contents which represents the brand and increases the traffic growth.

Email Marketing: One of the fastest and direct medium to reach to a customer. Email marketing usually is used to promote contents, events and to direct the person to the website.

Impact of Digital Marketing on Business

Traditional marketing methods like ads in newspapers, television, magazine or printing of pamphlets, etc. can sometimes be more expensive and there are high chances of not getting enough traffic and accessibility to the product. Hence, digital marketing plays an immense role in gaining more traffic and accessibility with less expenditure.

As the number of people using internet keep increasing every moment, the scope for digital marketing is also increasing. Digital marketing has the ability to reach more needful customers easily than the traditional marketing system. As the internet users keep increasing there are chances of your website getting more viewers which increases the traffic to your website.

As now online marketing channels are the fastest and highest reach to customers your product sales and business awareness also increases.

Conclusion

There are many colleges and institutions which insist on digital marketing as a separate course. Students keep looking out for best online digital marketing colleges for their studies apart from the usual degree what they are pursuing and their work. With both tough competitors and choosy customers online, digital marketing is the only way to stay ahead.

Digital marketing can provide a great ROI for a business but isn’t always the easiest to get started. While certain practices like social media or blogging might seem intuitive, it’s not always the case when these practices need to be implemented day-in and day-out. If you’ve been looking to implement a digital marketing strategy for your small business, then there are a few things you should consider. Check them out below:

Invest In Branding

No matter how much work you’ve done on your identity so far, investing in branding is key. While the upfront investment can be significant, it gives you something you can use throughout the life of your business. That’s because a brand is more than just a logo or typeface; it’s the overall personality and mission of a company.

Perhaps one of the most difficult parts of branding is figuring out the central point of your identity, as well as why that will resonate with others. According to LucidPress, 64 percent of consumers cite shared values as a primary reason they have a relationship with a brand, which can take quite a bit of self-talk and dedication to figure out. And if you find yourself without the first-hand talent to bring on a top-tier agency or designer, that doesn’t mean you can’t find someone at a good price.

The best way to think about shopping for a talented designer is by first looking at what your price-point is. I’ll note that it’d be wise to save more than you initially plan, as the average designer is going to cost around $250 at the bare minimum. Furthermore, it’s better to hire a designer from the approach of working within their abilities rather than trying to force someone into your mold. Make sure that the communication between you is sound as well. Remember, the more you have to go back and forth on revisions, the more you’ll have to pay, so hire someone you can trust from the jump.

Know What Mediums Work For You

Once you’ve established what your brand is, it’s time to start determining the mediums that will work best for spreading the word. The name of the game is engagement, which is when followers comment on or like your posts, which requires a fair amount of consistency day-in and day-out. And although you most likely have personal experience with social media, doing it for a brand is an entirely different ball game. Because no matter if you’re trying to be a thought leader or a social influencer, the goal is to push your brand’s culture forward.

Your strategy should focus on effectively hitting as many mediums as you can. For example, if I’m a fashion company, going after visual mediums like Instagram and Twitter would be the most advantageous. Nevertheless, with 28 percent of US adults on Instagram, targeting the right audience will require the use of specific hashtags. Pick what strategy you want to implement here and be consistent with it, as that will be what will lead you to the most wins long-term.

Hone In On Keywords

Although overlooked by a lot of small businesses, keyword strategy could make a significant difference in how people discover you online. In fact, as noted by Search Engine Journal, 93 percent of online experiences begin with search. While some people think SEO is a complex process, that couldn’t be further from the truth.

The most important aspect of SEO is how specific you make your search terms and how those terms are used by the market you’re trying to attract. For example, if I’m the only bagel shop in town that does water-boiled bagels, then “(name of city)+water boiled+bagels” would be a good keyword to implement throughout my web content. Little strategies like this can make a big difference, so pay attention to drive more traffic to your website.

Don’t Forget About Email

Although many of us aren’t a big fan of receiving marketing emails, they can be an excellent strategy for generating inbound traffic. According to Constant Contact, for every dollar spent on email marketing, $38 is seen in return, which goes to show that this medium is a smart investment. If this is something you haven’t considered, it might not be a bad option to throw into the mix.

Create a schedule for sending email marketing campaigns, which will be dictated by your market and industry. For example, an eCommerce shop would most likely run specials weekly or biweekly, which is when their email blast would go out.

What digital marketing strategies are you using?

There are numerous benefits of promoting yourself with the help of emails. This is the reason why it is considered as one of the best promoting tools that you can opt for easily in your arsenal. Some of the benefits are listed below that you can take the help of to understand more about email marketing.

It Is Cost-Effective:

When you look at the other types of online promotions and marketing campaigns, they are cheap, and they also do not need a lot of investments, and email promotion is something that is by far the most affordable of them all. All you need to do is hire individuals to manage your mailing lists and this way you will have a full marketing campaign for your help. Ensure that you hire someone who has an idea of doing email marketing in an organized manner.

You Can Reach Anyone In The World Easily:

As you know that the internet has no limitations and borders, it is evident that email campaigning can reach anyone in the world and it can be carried easily if the targets are placed correctly. If you and your business can operate from across the world, email marketing is the best tool in this case.

Who will not like the idea of expanding their business worldwide if they get a chance to do it! There are numerous email marketing tools available on the internet with the help of which you can capture emails from your readers quickly and smartly. You can opt for the best tool for email marketing to fulfill your business requirements in no time.

You Can Easily Measure The Effects:

With the help of some essential email marketing tools, you can never know whether the money you are investing is paying off. No matter what, with such marketing method, you can easily measure the effects of email campaigning. There are numerous tools available on the internet that can that you can take help regarding email marketing and get instantaneous results.

User-Friendly Services:

It is quite easy to access when it comes to email marketing campaign. It hardly takes any effort to run it, if you know how to carry it out properly. At the same time, the receivers of your specified emails will have no hard time while checking what your emails have to offer. This is the best way to have a win-win situation for both your customers as well as your business.

More Effective Than Social Media Promotions:

Do not take it in the wrong way to understand this; social media is a highly important component of any business marketing strategy. Social media is now considered one of the best ways to interact with the potential customers and maximum audience at a time and also helps in strengthening your relationships with them. When it comes to turning the users into members, customers or supporters, email marketing is still the best way to go.

To conclude this, although email marketing has been the ignored way of marketing since a while, because there more exclusive and profitable ways of promoting the businesses out there in the market, it should never be taken for granted. People have been experimenting and looking for new ways to promote their businesses instead of trying to put some focus on renovating the old techniques that are widely accepted by customers worldwide.

There are numerous reasons for opting for the tested and tried marketing methods, as accessing a well-organized email marketing campaign not only helps you in getting the potential customers but also increase your popularity and growth of your business altogether. All you need to do is learn the best email marketing tips and make sure that you are hiring the right individual for the job of mail listing and you can rest assured that your business will reach the new heights in no time.

We hate traffic on the road. However, when it comes to a website, traffic becomes extremely important for the survival of an online business.

No matter how beautiful your website is, how user-friendly its interface is, no one will be able to find it if it has no traffic.

Therefore, it is necessary for you to try multiple strategies to bring new visitors to your site while keeping the old visitors happy.

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If you’re looking for some effective strategies to boost your website traffic stick to this article until the end. But before that let’s know why website traffic is a lifeline for an online business.

Importance of Website Traffic

• It improves SEO and enhances the credibility of your website in search engine.
• You can see how good your marketing is working.

Let’s find out how you can drive traffic to your website.

1.Create Fresh Content & Optimize Old One-

You might have heard the phrase, ‘Content is King’. Therefore, you should focus on providing fresh, engaging, and valuable content to your audience.

In the modern online marketing scenario, content marketing is one of the most effective tools to drive relevant traffic to a website.

According to a survey conducted in 2011, more than 70% of people prefer to get information from articles rather than from corporate advertisements. As a result, most businesses are relying on content marketing strategy to generate more traffic.

You can use the following tips to get your content marketing strategy right.

• Understand the content marketing funnel. Try to grasp reader’s attention by bringing awareness through your article. It will help you convincing customers to buy your services.
• Keep your research mode on to provide quality content to your audience.
• Don’t hesitate to use tools like Grammarly, Headline Analyzer to provide error-free and SEO-friendly content to your audience.

2.Choose A Reliable Web Host

Most of the businesses take web hosting back seat but choosing a responsible web hosting is quite crucial, if you want to keep your website up for 24 hours in a day.

In the absence of a good web hosting, all your marketing strategy may go waste that you have planned to drive traffic to your website. If your hosting provider is not able to provide even a standard uptime how would your audience access your site?

Besides this, it will also affect your content marketing strategy that you have planned to rank high in search engine results. If your website is frequently going down when search engine access your site, then your website will be adversely affected.

In addition to downtime, many experts believe if your website is slow, it can have a huge impact on your site’s usability. Normally, people expect a website to load in 2 or less. If your website is loading slow, it may result in remarkably less traffic.

Poor hosting can be the biggest factor for the slow loading of a website.

3.Search Engine Optimization

Search Engine Optimization plays an important role in improving brand visibility. It helps people search for your services and products.

When you make the right SEO practice, you definitely get the high searches in search engine results. Always include the best-suited and less competitive keywords in the title of your post, body copy, header tags and meta description.

Include more long tail keywords in your content as they have more chances of getting high ranking in search engine results. For instance, if you deal in used car, you may use keyword ‘used car dealership’.

Beside this, you should not ignore internal linking as well. For example, if you have written a post about ‘healthy snacks’ you can link it with an earlier post on ‘healthy breakfast ideas’.

4.Keep Your Social Media Accounts Active & Engaging

Why is social media so crucial to driving traffic? Because nowadays people are spending a lot of time on social media platforms such as Facebook, Twitter, Google +, YouTube, Pinterest, etc. These platforms can be perfect mediums to drive traffic to your site.

• Make sure you have social media integration on your site for these platforms so that your audience can share your content on their social media profiles straight from your website.
• Always create an engaging, interesting and relevant content to attract the audience on these platforms.
• To connect with the audience you can ask relevant questions and conduct surveys on social media platforms.
• Make sure your brand is always in front of potential buyers. Don’t hesitate to offer them discounts on your service and products if possible.
• Social media is an ideal platform to receive genuine responses from customers about your services. Once you have sincere responses, you can make the right marketing strategies for future marketing.

Plan Email Marketing Strategy

Email marketing is a popular marketing strategy that has been around since the early days of the world wide web. Although it is exceptionally underrated yet it has potential to generate huge amounts of traffic for your website. You may create email marketing campaign to send periodic newsletter, promotions and event invitation.

You will be surprised to know that email marketing is approximately 20 times cost-effective in comparison to traditional media. Not only this but it also has more potential to increase customer loyalty and profitability than traditional marketing.

Let’s take a look at some benefits of email-marketing.

• It reduces time and effort to a great extent – think about time and effort involved in creating a business to business and direct to consumer campaign.
• It is quite cheap than other online promotion and marketing methods available.
• As internet knows no border, email marketing can help you promote your business at the global level in case your business has a tendency to run around the world.

If you want to boost web traffic with email marketing, write quality and compelling content your email marketing. Make sure you’re adapting the message to your reader’s requirements.

These are 5 popular ways you may try to increase traffic to your website in 2018. If you have more idea, feel free to share with us in the following comment section.