All businesses, whether traditional or online, need to have a legal roadblock setup in order to stay protected as a brand as well as to protect their customers and clients. This is one of the main reasons why developing quality terms and conditions for your business’s website is of the utmost importance. With the amount of time and energy that you put into starting your business, the last thing you need to do is deal with legal issues because you didn’t have a quality terms and conditions page in place when you launched your website. Even if you have limited experience when it comes to creating these terms, the document can be written rather easily by following five simple steps.
Understand the Purpose of These Terms
The very first step that needs to be taken is to understand exactly why terms and conditions are needed in the first place. As a consumer, you have more than likely encountered some type of terms and conditions through each online purchase that you’ve made. Many consumers simply overlook these terms as quickly as possible just to proceed to the next step of their purchase. While you’ve probably been guilty of doing this a few times yourself, it is important for you to understand why, as a business owner, it is important that your customers take the time to read through the terms and conditions of your site before proceeding with any kind of transaction.
Terms and conditions are established in order to make sure that you explain to your customers what their rights are as well as what the rights of your business are before any type of purchase or agreement is finalized. They are in place to protect both parties from being subject to unwarranted legal action. Within an eCommerce business, it is important to have these terms in place since you will not be able to review these terms with customers in person or through a physical contract signed by both parties.
Research Other Completed Terms
Once you have a firm grasp on the purpose served by terms and conditions, you will be able to clearly identify companies that have terms and conditions pages where their terms are properly done and which are not as you research the terms published by other companies and brands. To make things much easier for yourself throughout this process, it is recommended that you find companies that are within your respective industry or market to analyze. Doing so will provide you with direct access to a template that you can easily modify to be suitable for your products and services.
Avoid Becoming Too Technical with Jargon
Just because you are familiar and comfortable with technical jargon that applies to your industry doesn’t mean your customers will be as comfortable or even as knowledgeable with your industry’s terms and jargon. Your terms and conditions have to be understood by both parties in order to be valid, so it is important for you to make the terms as easytoread as possible, according to Entrepreneur. Reading your terms to someone else, such as a trusted friend or colleague, might help you to minimize the number of confusing phrases and unnecessary technical jargon that you may miss during your own review.
Have Your Terms Reviewed by a Legal Expert
Another step that should not be overlooked is the need to trust in the expertise and guidance of a licensed attorney when it comes to developing your terms. As mentioned earlier, the terms and conditions that are published on your eCommerce website will serve as a legal protection for you, and will spell out the rights as well as the responsibilities of your business for your customers and clients.
Even though you might have found a personalized terms and conditions website template generator for your company that looks great, you should still have a lawyer review it thoroughly just to make sure that nothing slips through the cracks. The last thing you want is to realize that your terms and conditions are missing a very important element or, in other cases, has a loophole that your customers can use to their advantage.
Creating a terms and conditions page for your website will help keep you and your interest protected as well as keeping your customers protected. These pages are a benefit to both parties. With all that you have to do to keep your business functioning, the last thing you need to worry about is the possibility that you could be facing a lawsuit because of a poorly written terms and conditions page. Carefully following these steps will help you prevent making a costly mistake as you get your business.