By now, you have probably heard of Twitter, a social media application that lets you review updates from hundreds or even thousands instantly; at the other end of the wire, hundreds or even thousands can now view your updates as well.
Those already on Twitter and get caught tweeting are met with one of two mindsets: “What is Twitter?” or “I hate Twitter.” The haters have an excellent reason to hate since it’s easy to assume from a constant onslaught of internet marketers that there is nothing more to Twitter than a bunch of con artists trying to sucker people.
Believe it or not, Twitter is a potent tool. It is a social extension that opens doors to friendships and opportunities, and it delivers these relatively passively.
Snowboarders can reap enormous benefits by joining Twitter, and if you haven’t started an account already, hopefully, after reading this, you will reconsider. If you have a Twitter account but never got around to making the thing “work,” maybe this article can help point you in the right direction…
Interact directly with companies.
You used to have to keep up with magazines or be heavily involved in the industry to stay up to date. Things became easier with the internet when magazines, private sites, and company blogs instantly brought us information. Twitter brings things one step further and faster by allowing companies to engage us directly.
No more rumors or fuzzy press releases; with Twitter, snowboard companies can instantly announce product launches, team updates, tech updates, factory videos, and more! Follow your favorite companies or every company, and you can get the inside scoop on all the latest and greatest in the industry.
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It’s more than just letting the company feed you information; your Twitter account is your one-to-one connection with companies. Didn’t like how a product worked? Have a suggestion for improvements? Use Twitter to send direct messages and become more than just a consumer.
Are you a fan of free gear? My Twitter account has seen at least twenty product giveaways in the past month. From Q+As to treasure hunts, this is a great way to score extra gloves, goggles, boots, outerwear, bindings, and even a new snowboard.
Snow reports, lodging, and pass discounts instantly.
All of your local resorts are probably on Twitter. It’s October, so everyone speculates on resort activity and predicts opening days. Remember that saying, “A watched pot never boils”? Why not just let your resorts tell you what they are up to directly?
Resorts also use Twitter to offer special discounts and promotions on anything from lodging to lift tickets to season passes. We can’t all own luxury condos at Vail, and sometimes rentals and hotels seem like they cost almost as much. This is a great way to afford that snowboarding trip you canceled because you couldn’t afford it.
Make friends with your airlines.
Since most of the world is not snow-capped mountains, we must travel to destinations to get some turns. Transportation can be a huge expense, especially with our airline’s new baggage policies (that can tackle over $100 to bring your snowboard gear with you).
Most major airlines are on Twitter, and you can bet most of their tweets are on new flights, discounts, and other promotions.
Just flying to your destination won’t necessarily get you to a resort. Car rental agencies are also on Twitter, and just like the airlines, here is another chance to save a little money on your next snowboard vacation.
Expand your horizons
Maybe one of the bigger reasons people don’t live the dream of following the snow is that they are relatively clueless about where to start. Do you need training? What positions are there in the snowboard industry? How do you go about moving to a resort town?
Resorts have taken to Twitter as a means to engage potential employees instantly. Some alternatives, like A-Basin @ WorkattheBasin, have accounts dedicated to human resources. Let these companies bring the opportunities straight to you and have a platform to request more information.
You don’t have to work at a resort, though. Occasionally, you will hear a tweet from your favorite snowboard company that they are hiring immediately. Twitter offers an even greater chance to break into the industry and make money doing something you love.
Never ride alone again.
You’d be surprised how many snowboarders are on Twitter. Search for local riders and find new friends to share with; meet filmers, photographers, and other behind-the-scenes industry types, or you can even follow some pro snowboarders.
Using Twitter as a social network requires a little more active effort on the user’s part. You will have to post regular updates of links, videos, and general statements that make you, you; this interests people and encourages them to follow you. You will also want to reply to other users’ tweets, which means you want to ensure the people you follow interest you.
One of the mistakes new users make with Twitter is feeling obligated to follow everyone who follows them. Things grow very boring, or the account becomes overwhelmed with link posts from marketers. Ensure that whoever you follow shares interests or commonalities with you… that is the biggest secret to Twitter.
Whether you are looking to sit back and collect updates to score gear, discounts, or even jobs, or hoping to play an active part in meeting new friends and connecting with companies, Twitter has much more to offer your average snowboarder than many give credit.
