Search engine optimization encompasses many things, but while many people focus purely on building backlinks to their websites, on-page optimization is just as important. If you have created a site using the WordPress CMS, you’re in luck, as you can do several simple things to improve its SEO. We are going to discuss some of these in this article.
1. Create a Child Theme
Speed is one of the things that Google considers when ranking your website in the search engines. Users will back-click on the search engine results pages if your site is too slow to load. Google will see that your site isn’t user-friendly and move it down in the rankings. Creating a child theme is one easy way to speed up your site.
A child theme copies a parent theme and enables you to customize it for your site. The benefit is that you will not need to write excessive code lines, and you’ll still have a lot of flexibility. Avoiding overly coding your site will speed it up. Some plugins can help you do this, but you may also want to if you’re unsure how to do it yourself.
2. Tags and Meta Tags
Tags and meta tags are used to label a website, and search engines take these into account when trying to understand your site. Because of this, you’ll want to ensure the tags and meta tags on your site are optimized for SEO purposes.
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Title tags should ideally be no more than 70 characters long, including spaces. Try to include your keyword and your brand in this limit where possible.
Meta descriptions are the little snippets in the search engines under your headers. Your meta description should describe the content and perhaps include a call to action to encourage people to click. Again, try to have at least one keyword here. Avoid going over 160 characters to ensure they fit in the space.
3. Inner Linking
Finally, it’s also good practice to link to other pages on your website from within your blog posts. This will help users navigate to different pages they may find relevant, and it also helps make indexing much easier.
If you don’t have the time to go through your site searching for relevant pages every time you create a new blog post, several WordPress plugins will do the job for you. Kid and are two of the best. Both are completely free to install as well.