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Samsung targets business users — and BlackBerry — with new app store

Samsung solutions alternate will supply trade customer’s apps which were tweaked to profit from Samsung device options like S Pen.

Just when it seemed like issues could not get extra grim for BlackBerry, rival Samsung has made any other snatch for the company’s core group of business users.

The Korean electronics massive on Wednesday unveiled its latest push within the mobile enterprise market — the “Samsung solutions alternate,” a form of app store for trade programs. The company is not merely rounding up apps best for undertaking customers. Fairly, Samsung is speaking with consumers to seek out out what they need and then working with device builders to provide packages that use options particular to Samsung gadgets.

To do that, Samsung has launched its tool software development package and greater than 1,000 APIs to companions within the Samsung answer exchange. Those embrace smaller firms reminiscent of Cora and Citrix, and will sooner or later include bigger names such as SAP, Microsoft, and Salesforce.com.

“Historically, app providers gave a completely functioning app for pc and a limited [version] on cell,” Tim Wagner, up and common manager of Samsung cellular’s enterprise trade, told CNET. “Now companies need full performance on cell devices, they usually need it on cellular first.”

At launch, Samsung just isn’t developing new apps but helps tool makers tweak their apps to take advantage of distinctive Samsung device options similar to its S Pen, gestures, and screen mirroring. As an instance, well being-associated apps could now comprise Samsung’s gesture know-how to allow ER medical doctors to use a pill after they’ve already scrubbed in for surgical treatment. Or other apps, such as the Pronto Form offering, will enable users to use the Air View function of Samsung’s S Pen to look more data about a certain field on an electronic kind. Samsung also will work with developers to make apps that work with its Galaxy gear smart watch.

Samsung, which turned into the sector’s biggest Smartphone dealer greater than a year in the past, has been aggressively ramping up its push to attract company customers for its technology. The company launched Samsung for enterprise, or safe, expertise two years in the past in a try to make its gadgets more business pleasant. Its many features include encryption, VPN connectivity, and cell software management capabilities reminiscent of faraway wipe. And it additionally launched its Knox security platform to make its gadgets steady enough for the U.S. protection division and different companies.

Samsung’s Galaxy observes three contains new features for the S Pen.

While many companies have thinking about mobile devices, traditional endeavor applications haven’t at all times translated as well to smart phones and drugs. by means of working with developers and industry answer suppliers, Samsung will make certain that apps work easily with its gadgets and embrace performance past the standard variations to be had for Android and different cellular tool working methods. That would provide the company an aspect over rivals and help it appeal to extra trade users at a time the overall Smartphone market is slowing.

For BlackBerry, Samsung’s transfer could not come at a worse time. The corporate late remaining week threw within the towel on the consumer cellular market, saying instead that it will focus on the trade and “presume” market. Just a few days later, BlackBerry revealed that it had agreed to sell itself for $4.7 billion. An immense cause of its decline is the success of competitors like Samsung and Apple, now not handiest with consumers but in addition with industry customers. Employees who convey their own gadgets to the place of work have tended to want these from Apple and Samsung, reasonably than phones from BlackBerry.

Samsung doesn’t expose its share of the trade consumer market; however it’s evidently chipping away at BlackBerry’s stronghold. The company considers undertaking customers to be some of the prime three greatest growth opportunities in mobile — if not the largest possibility — and it plans to change into No. 1 in that market throughout the subsequent 12 to 18 months, Wagner stated.

“We’re in an awfully unique place right here in America market and globally to speed up our success in accordance with the competitive positions of some other people,” Wagner said, although he declined to talk about BlackBerry specifically. “As a result of what we’re ready to do on the software side and the protection side and now focal point on a very totally different engagement adaptation with solutions, we’ll decide up a huge quantity of momentum as we go into q4 and 2014.”